Archive for October, 2013

The Korean Digital Revolution is Underway

Adobe Systems Korea and Asiance have come together in a partnership to provide digital marketing business skills and consulting to the fast-expanding Korean market. Asiance is a digital agency that provides integrated digital strategy including online brand communications, digital engagement and commerce to help its clients more effectively engage today’s connected consumers. It is the first digital agency to announce a partnership with Adobe in Korea, and will deliver consulting and solutions across digital channels, focusing on responsive web development. The partnership will help more clients access solutions that deliver optimized consumer experiences across Web, social, e-commerce and mobile with Adobe Marketing Cloud at the heart of its offering, including Adobe Experience Manager, coupled with Asiance consulting and design expertise.

As devices and consumer behaviors are changing so quickly, it has become a real challenge to make sure customers are having an optimal experience. With Adobe Marketing Cloud and Asiance’s digital capabilities, clients are offered a customized web experience together with added analytical edge to measure, refine, and optimize.

The ability to optimize content is at the core of how a marketer provides customers with relevant, engaging experiences whenever and wherever they connect with a brand.  The partnership between Adobe Korea and Asiance reflects how important it is for a digital agency to be able to deliver an innovative and holistic solution. The partnership is going to help more Korean marketers move at the speed of digital to deliver the best possible experience to their customers.

Measuring the Success of Your Mobile Sites and Apps

With the rapid growth of mobile, companies have started to make large and strategic investment into their mobile marketing.  How do you then measure the ROI of your mobile channels and their contribution to your digital success? Do you know how consumers are responding to your mobile sites and apps and the effectiveness of tactics, such a mobile search, display ads, SMS and QR codes?

Attend this webinar session to find out! The session will also cover:

  • Campaign analysis of mobile tactics for acquiring app users and site visitors
  • Advanced segmentation of mobile audiences using Adobe Discover
  • Analyzing visitors who use multiple devices and channels

Date:    10 October 2013, Thursday

Time:

9.00am – 10.00am India, Sri Lanka
10.30am – 11.30am Thailand, Indonesia,
Vietnam
11.30am - 12.30pm China, Hong Kong,
Singapore, Taiwan,
Macau, Malaysia, Philippines
12.30pm – 1.30pm Korea
11.30pm – 12.30pm Australia (Perth)
2.30pm – 3.30pm Australia (Sydney, Melbourne, Canberra)
2.00pm – 3.00pm Australia (Adelaide)
3.30pm – 4.30pm New Zealand

Format:  Online Webinar

Digital Distress: What Keeps Marketers Up at Night?

Paula Parkes, Head of Marketing, Adobe Marketing Cloud, APAC – LinkedIn @Keywebird