Take the Journey from Lists to Conversations

Why digital channels demand it, and your customers will love it

With its roots in direct marketing, campaign management is very mature. But just as we got good at building better and better lists, the game has changed.

This webinar will touch not only on the challenges posed by ever more fragmented paths to purchase, but will focus on what we can do about it. When the game changes, an opportunity opens up to not just adapt faster than the competition, but to provide experiences that really delight your customers at every touch point, reinventing the way you engage them.

Key Points that will be covered in this session:
• Marketing Insights based broadcasts to cross channel customer centric conversations
• The importance of trigger based and event based communication for real time marketing
• Blurring the lines between Campaign Marketing and Digital Marketing
• Technologies role changing from barrier to enabler
• What does doing it right look like : Examples and Case Studies

Date: 16 January 2014, Thursday

Time:

9.00am – 10.00am India, Sri Lanka
10.30am – 11.30am Thailand, Indonesia,
Vietnam
11.30am - 12.30pm China, Hong Kong,
Singapore, Taiwan,
Macau, Malaysia, Philippines,Perth
12.30pm – 1.30pm Korea
2.00pm – 3.00pm Adelaide
2.30pm – 3.30pm Australia (Sydney, Melbourne,
Canberra)
4.30pm – 5.30pm New Zealand

Format: Online Webinar

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