Adobe is bringing together some of the most formidable (human) thinkers within the Asia Pacific region to discuss the increasingly blurred boundary between the mind and the machine and what it might mean for the future of work.
What comes first, the story or the technology? We talk emotional engagement with Chris Panzetta of creative agency S1T2.
As a workforce, we face unprecedented change. The combined forces of technology and capitalism have arguably led to the most rapid improvements in quality of life, prosperity and education for more people than at any other period in history.
Emerging artificial intelligence (AI) technologies are already changing the way most industries operate. For marketers, the technology’s potential to predict what customers want in a way that has never existed before is already having a profound effect on the way they do business.
When virtually anything and everything can be measured, the concern arises that measurement has become an end in itself. The question now emerging is whether companies are analysing the most appropriate data, or have the right platforms in place for a ‘full view’.
Measuring return on investment (ROI) is a sensible thing to do when you have to allocate scarce resources with constantly tight budgets.