Adobe Digital Dialogue

Adobe Asia Pacific Think Tank: The role of machines in the future of work

Adobe is bring­ing togeth­er some of the most for­mi­da­ble (human) thinkers with­in the Asia Pacif­ic region to dis­cuss the increas­ing­ly blurred bound­ary between the mind and the machine and what it might mean for the future of work.

November 8, 2017 / Creative Business /

Depend on humans, partner with tech

What comes first, the sto­ry or the tech­nol­o­gy? We talk emo­tion­al engage­ment with Chris Panzetta of cre­ative agency S1T2.

October 30, 2017 / Digital Education /

Swinburne sets course for a digital future

As a work­force, we face unprece­dent­ed change. The com­bined forces of tech­nol­o­gy and cap­i­tal­ism have arguably led to the most rapid improve­ments in qual­i­ty of life, pros­per­i­ty and edu­ca­tion for more peo­ple than at any oth­er peri­od in his­to­ry.

October 26, 2017 / Digital Marketing /

Artificial intelligence is revolutionising the global marketing sector

Emerg­ing arti­fi­cial intel­li­gence (AI) tech­nolo­gies are already chang­ing the way most indus­tries oper­ate. For mar­keters, the technology’s poten­tial to pre­dict what cus­tomers want in a way that has nev­er exist­ed before is already hav­ing a pro­found effect on the way they do busi­ness.

October 23, 2017 / Digital Marketing /

Best ways to measure content marketing? Qantas CMO Stephanie Tully explains her approach

When vir­tu­al­ly any­thing and every­thing can be mea­sured, the con­cern aris­es that mea­sure­ment has become an end in itself. The ques­tion now emerg­ing is whether com­pa­nies are analysing the most appro­pri­ate data, or have the right plat­forms in place for a ‘full view’.

October 16, 2017 / Digital Marketing /

Focus on what matters when tracking your content marketing

Mea­sur­ing return on invest­ment (ROI) is a sen­si­ble thing to do when you have to allo­cate scarce resources with con­stant­ly tight bud­gets.