‘코로나 블루’ 겪는 조직 구성원, 비즈니스 리더가 알아야 할 위기관리 리더십

모바일 앱 고객경험이 중요한 이유는 무엇인가?

포스트코로나 시대, 변화하는 CIO의 역할

Adobe Asia Pacific

Adobe is changing the world through digital experiences. We're here to bring you the latest and greatest creative inspiration, insight and industry news. To find out more information about Adobe, visit www.adobe.com

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Streamline legal processes with e-signatures

For many organisations, the legal line of business function is largely manual and can be constrained by having to rely on outdated search methods and error-prone information flows. In this blog we look at how e-signatures can reduce legal costs and compliance risks.

The one thing to make this year better than the last: Naomi Simson

Get insights from Naomi Simson, founding director of Australian online tech success story RedBalloon and Redii on business productivity.

Why the cloud is not just a buzzword

As a business owner you’re most likely already utilising the cloud, so, how can you make sure you’re reaping its benefits?

Three ways to increase your productivity

Top business leaders share tips on how you can increase your productivity at work.

The ultimate customer experience

Digital technology has completely changed the way companies do business and amazing customer experiences have become an essential marketing tool for those that want to remain industry leaders.

India’s Best of the Best 2016

At Symposium 2016, the biggest marketing technology event in India, the team at Adobe Digital Index (ADI) took a look into the nation’s digital future, and released the Best of the Best 2016 report for India. Led by Tamara Gaffney, Principal Analyst, Adobe Digital Index, the report showcases some of the latest digital trends in the Indian marketplace, along with a range of insights to help brands better understand where the next wave of digital transformation could be.

Future-telling: 7 predictions for Digital Marketers

At Symposium 2016 held in Mumbai on April 28, we spoke to Tamara Gaffney, Principal Analyst, Adobe Digital Index, about the future of digital marketing and how brands can be better prepared. Here are her 7 predictions for digital marketers.

SMRT Corporation, an edge on efficiency with eSign services

Upon implementation of eSign services, the SMRT team saw an immediate impact with documents being sent electronically. The Adobe e-signature solution enabled SMRT to quickly restart approval processes to accommodate changes. SMRT was better equipped to keep track of the documents, and the respective workflows.

데이터 중심의 마케팅과 머신 러닝의 상관관계

인공지능에 대한 연구가 가속화하면서, 그 핵심기술인 머신 러닝(Machine Learning)에 대한 관심도 뜨겁습니다. 머신러닝은 마케팅의 진화에도 주요한 역할을 하게 될 것으로 전망되고 있습니다. 이미 데이터 중심의 마케팅 전략에서 주요한 역할을 하고 있는 머신러닝과 디지털 마케팅의 상관관계에 대해 알아봅니다.

데이터 없는 마케팅은 도박이다!

어도비가 슈퍼볼 시즌을 겨냥해 만든 광고 캠페인 “갬블러(The Gambler)”