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Adobe Asia Pacific

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Adobe Think Tank – The role of people in the future of work

Our working lives have changed dramatically in just a few years. There’s the explosion of technologies such as collaboration tools, cloud computing and automation, for a start. We compete in a global marketplace and are now just as likely to work under contracts than in traditional, full-time positions.

Adobe Asia Pacific Think Tank: The transformation of the work experience

Just as customer experience can drive business performance, employee experience also plays a pivotal role in the wellbeing of an organisation.

Adobe Asia Pacific Think Tank: The role of machines in the future of work

Adobe is bringing together some of the most formidable (human) thinkers within the Asia Pacific region to discuss the increasingly blurred boundary between the mind and the machine and what it might mean for the future of work.

Best ways to measure content marketing? Qantas CMO Stephanie Tully explains her approach

When virtually anything and everything can be measured, the concern arises that measurement has become an end in itself. The question now emerging is whether companies are analysing the most appropriate data, or have the right platforms in place for a ‘full view’.

Focus on what matters when tracking your content marketing

Measuring return on investment (ROI) is a sensible thing to do when you have to allocate scarce resources with constantly tight budgets.

Southeast Asia’s most powerful brands share their transformation stories

Digital heads from globally recognised brands DBS Bank, StarHub and Discovery Networks Asia Pacific sat down with Adobe’s APAC strategy leads at the recent Adobe Experience Forum to share anecdotes on their digital transformation journey, and its impact on their business and customer experience.

Adobe Acrobat XI與Adobe Reader XI產品支援終止通知

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Meet the Wipro Experience Maker: Naveen Rajdev

The rise of e-commerce. Y2K. The personal computer. The smartphone revolution. Social media. How could a single consultancy shepherd its clients through the constantly changing tech landscape of the last 20 years?

Meet the UberEATS Experience Maker: Simon Rossi

When it comes to food, Asia has a wider (and tastier) offering than anywhere else in the world, but it’s the secret corner stalls and hidden alleyways where you’ll find the longest lines.

Meet the Electrolux Experience Maker: Vinay Dixit

From the rooftop barbeque of Hong Kong to Australia’s iconic backyard sizzler, you can tell a lot about a culture from its cuisine. Across India, Kalmi kebabs roast for 12 or more hours in the tandoor, while many Chinese dishes are defined by a single flash in the pan.

Meet the iflix Experience Maker: Azran Osman-Rani

iflix is earning what many global brands have tried unsuccessfully to achieve; a local foothold across Asia’s vibrant mix of people and culture.

Meet the Adobe Experience Makers

Adobe Experience Makers is a four-part podcast series about those working behind the scenes to craft smarter, more meaningful interactions that tap into the specific needs of customers in a region of staggering diversity, where no two markets are the same.

Adobe and Yonsei University Leading Digital Innovation

Innovation and education go hand-in-hand in the age of digital disruption. As businesses in Korea embark on digital transformation, it is apparent new skills and capabilities are needed more than ever across a range of professions and industries.

Smartphone traffic skyrockets across ANZ and India

Consumers are becoming increasingly comfortable accessing the internet via their smartphones and Adobe Digital Insights’ recently released Best of the Best report projects a surge in this trend globally.