Adobe Digital Dialogue

Adobe Think Tank – The role of people in the future of work

Our work­ing lives have changed dra­mat­i­cal­ly in just a few years. There’s the explo­sion of tech­nolo­gies such as col­lab­o­ra­tion tools, cloud com­put­ing and automa­tion, for a start. We com­pete in a glob­al mar­ket­place and are now just as like­ly to work under con­tracts than in tra­di­tion­al, full-time posi­tions.

Adobe Asia Pacific Think Tank: The transformation of the work experience

Just as cus­tomer expe­ri­ence can dri­ve busi­ness per­for­mance, employ­ee expe­ri­ence also plays a piv­otal role in the well­be­ing of an organ­i­sa­tion.

Adobe Asia Pacific Think Tank: The role of machines in the future of work

Adobe is bring­ing togeth­er some of the most for­mi­da­ble (human) thinkers with­in the Asia Pacif­ic region to dis­cuss the increas­ing­ly blurred bound­ary between the mind and the machine and what it might mean for the future of work.

October 23, 2017 / Digital Marketing /

Best ways to measure content marketing? Qantas CMO Stephanie Tully explains her approach

When vir­tu­al­ly any­thing and every­thing can be mea­sured, the con­cern aris­es that mea­sure­ment has become an end in itself. The ques­tion now emerg­ing is whether com­pa­nies are analysing the most appro­pri­ate data, or have the right plat­forms in place for a ‘full view’.

October 16, 2017 / Digital Marketing /

Focus on what matters when tracking your content marketing

Mea­sur­ing return on invest­ment (ROI) is a sen­si­ble thing to do when you have to allo­cate scarce resources with con­stant­ly tight bud­gets.

Southeast Asia’s most powerful brands share their transformation stories

Dig­i­tal heads from glob­al­ly recog­nised brands DBS Bank, StarHub and Dis­cov­ery Net­works Asia Pacif­ic sat down with Adobe’s APAC strat­e­gy leads at the recent Adobe Expe­ri­ence Forum to share anec­dotes on their dig­i­tal trans­for­ma­tion jour­ney, and its impact on their busi­ness and cus­tomer expe­ri­ence.