Adobe Digital Dialogue

Adobe Think Tank – The role of people in the future of work

Our working lives have changed dramatically in just a few years. There’s the explosion of technologies such as collaboration tools, cloud computing and automation, for a start. We compete in a global marketplace and are now just as likely to work under contracts than in traditional, full-time positions.

Adobe Asia Pacific Think Tank: The transformation of the work experience

Just as customer experience can drive business performance, employee experience also plays a pivotal role in the wellbeing of an organisation.

Adobe Asia Pacific Think Tank: The role of machines in the future of work

Adobe is bringing together some of the most formidable (human) thinkers within the Asia Pacific region to discuss the increasingly blurred boundary between the mind and the machine and what it might mean for the future of work.

October 23, 2017 / Digital Marketing /

Best ways to measure content marketing? Qantas CMO Stephanie Tully explains her approach

When virtually anything and everything can be measured, the concern arises that measurement has become an end in itself. The question now emerging is whether companies are analysing the most appropriate data, or have the right platforms in place for a ‘full view’.

October 16, 2017 / Digital Marketing /

Focus on what matters when tracking your content marketing

Measuring return on investment (ROI) is a sensible thing to do when you have to allocate scarce resources with constantly tight budgets.

Southeast Asia’s most powerful brands share their transformation stories

Digital heads from globally recognised brands DBS Bank, StarHub and Discovery Networks Asia Pacific sat down with Adobe’s APAC strategy leads at the recent Adobe Experience Forum to share anecdotes on their digital transformation journey, and its impact on their business and customer experience.