Author Archive: adobeapac

Top 5 Challenges in Executing Digital Campaigns 2014

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Check out the region’s top digital trends in the APAC Digital Marketing Performance Dashboard report.

Manorama Online teams up with Adobe Marketing Cloud

Manorama Online is implementing a complete end to end Adobe technology solution for fast and flexible delivery of content across multiple channels and devices including mobile and social networks with the objective of driving digital transformation initiatives for the company.

Top 5 APAC Digital Marketing Priorities 2014

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Check out the region’s top digital trends in the APAC Digital Marketing Performance Dashboard report.

Testing & Targeting Just Got Easier – Introducing the New Adobe Target

As a digital marketer, you know all too well that you should always be testing. Why? Validating your website offers and digital marketing is not only a prudent thing to do ensure your customers have personalised online experiences, but also has the potential to help you make a lot more money! Whether you’re A/B testing landing pages to increase your search marketing ROI, or optimizing product page layout to improve purchase conversions—testing puts you in the driver’s seat. So what’s been holding you back? To this point, testing has frankly been too damn difficult: whether it’s the daunting task of tagging pages, the need to code alternate experiences or building audiences for targeting.

That’s where Adobe Target comes in. Please join us for an informative webinar* to find out about the newest release of the leading optimization solution. You hear about and see the latest capabilities. Adobe Target now offers:

  • Guided Testing and Targeting Workflow
  • Visual Experience Composer
  • Custom Audience Library
  • Real-time Interactive Reporting
  • Adobe Marketing Cloud Integration

Get all your questions answered on how Adobe Target can help marketers—from seasoned testing pros to novice line-of-business personnel who want to get in on the testing action. Whether you use Adobe Target today or are just starting to dabble with testing tools, if you are tasked with optimizing the customer experience and increasing conversions, this is a must-attend virtual event.

Date: 13 February 2014, Thursday

Time:

9.00am – 10.00am India, Sri Lanka
10.30am – 11.30am Thailand, Indonesia,
Vietnam
11.30am - 12.30pm China, Hong Kong,
Singapore, Taiwan,
Macau, Malaysia, Philippines,Perth
12.30pm – 1.30pm Korea
2.00pm – 3.00pm Adelaide
2.30pm – 3.30pm Australia (Sydney, Melbourne,
Canberra)
4.30pm – 5.30pm New Zealand

Format: Online Webinar

Malaysia Airlines Fuels Digital Business Transformation with Adobe Marketing Cloud

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Malaysia Airlines gallops its way into the Year of the Horse with an exciting digital business transformation. After spending close to a year evaluating proposals from some of the industry’s leading solutions and point product vendors, Malaysia Airlines has chosen Adobe to implement a mission-critical technology refresh.

Today,  we’re excited to announce that Malaysia Airlines will implement not only Adobe Marketing Cloud but Adobe Creative Cloud as well, making this one of the company’s largest enterprise licensing agreement in Asia Pacific. Malaysia Airlines, a leader in the aviation industry and winner of Asia’s Leading Airline at the 2013 World Travel Awards, will use Adobe Marketing Cloud to power its digital marketing and customer engagement across all the company’s platforms and brands. Firefly, MAS Wings, MAS Cargo and loyalty program Enrich are expected to leverage Adobe Marketing Cloud in the near future.

The consolidation of digital marketing platforms across the Malaysia Airlines group will take place over the next three years. The integration of off-line customer data from the loyalty program and customer call center, together with digital records and footprints, will give them access to a single holistic customer view. This will allow them to deliver a whole new level of customer experience, through more personalised and customised content, offers and services.

At the heart of the digital strategy is MAS’ website, which is a mission-critical business channel delivering a significant share of the company’s revenue every day. Through Adobe Experience Manager, Malaysia Airlines is planning to boost its brand campaign along with strong customer experience management to deliver on a consistent brand promise across both real-world and digital touch points.

Engagement via social media is also critical to the transformation, and Malaysia Airlines celebrated the milestone of 1 million Facebook fans in October 2013. Social media is becoming a key element of marketing for many brands and Malaysia Airlines is no exception.  Through Adobe Social, Malaysia Airlines wants to continue to grow engagement with customer globally via various social platforms.

The partnership with Malaysia Airlines is Adobe’s first managed services deal in Southeast Asia, and reflects how customers are looking to implement more complex solutions across whole-of-business rather than deploy point products.

It’s full speed ahead for Malaysia Airlines and Adobe.