Korean leasing business Lotte Rental has chosen to ‘stand out’ by partnering with Adobe for Myomee, their new consumer lifestyle platform.
Eric Choi is driving the company’s business transformation and acceleration to the cloud-based model in Korea, as President and Representative Director of Adobe Korea since November 2014. As Adobe accelerates the development of its enterprise business, Eric is driving growth for Adobe's Experience Cloud and Creative Cloud businesses in Korea based on his strong track record of leading business transformation and deep understanding of the enterprise segment. He is leading the company's growth in digital media and digital marketing, supporting Korean businesses in providing a better customer experience. Prior to joining Adobe, Eric served as President and CEO of Dimension Data Korea. He has also held a senior executive position at Hanaro Telecom, where he directed the sales and marketing organization. Eric also held Managing Director positions at various global enterprise software companies such as Siebel, webMethods, and SAP. He also served as senior director at Oracle Korea in their consulting division, and at KPMG Consulting.