What makes an amazing customer experience? Adobe Symposium India brought thousands of brands together to talk data, technology, talent and what makes them an experience business.
The ubiquity of mobile devices, in conjunction with the fact that two-third of India’s population is under 35, is providing the impetus for businesses and institutions all over the country to digitise.
India’s economy is the fastest-growing major economy in the world. In its annual Economic Survey, the Ministry of Finance forecast GDP growth of between 6.75–7.5 per cent in 2017–18, compared with projected growth of 7.1 per cent for 2016–17 and actual growth of 7.6 per cent in 2015–16.
Last weekend, my wife and I revisited the past. We sat together and listened to some of our favorite numbers, from Nat king Cole to Sinatra. We quoted some of the prose we grew up on, proud of our literary memories of ‘Percy Byshe Shelly’ and ‘Lord Byron.
Business in India is transforming radically — colossal forces of technology have changed the face of India in innumerable ways in the past two decades. Disruptions and innovations are creating new kinds of business models.
India is well placed to capitalise on this transformation — our software developers stand with the world’s best, our consumers are tech savvy and our brands are gearing up to deliver powerful customer experiences.