Adobe Digital Dialogue

Adobe Symposium India: Experiences Are The Competitive Differentiator

What makes an amaz­ing cus­tomer expe­ri­ence? Adobe Sym­po­sium India brought thou­sands of brands togeth­er to talk data, tech­nol­o­gy, tal­ent and what makes them an expe­ri­ence busi­ness.

October 5, 2017 / Digital Education /

Helping India’s education system to digitise

The ubiq­ui­ty of mobile devices, in con­junc­tion with the fact that two-third of India’s pop­u­la­tion is under 35, is pro­vid­ing the impe­tus for busi­ness­es and insti­tu­tions all over the coun­try to digi­tise.

June 8, 2017 / Digital Marketing /

Trade Revival: India’s economic and digital boom will transform the retail industry

India’s econ­o­my is the fastest-grow­ing major econ­o­my in the world. In its annu­al Eco­nom­ic Sur­vey, the Min­istry of Finance fore­cast GDP growth of between 6.75–7.5 per cent in 2017–18, com­pared with pro­ject­ed growth of 7.1 per cent for 2016–17 and actu­al growth of 7.6 per cent in 2015–16.

June 2, 2017 / Digital Marketing /

The Power of Nostalgia

Last week­end, my wife and I revis­it­ed the past. We sat togeth­er and lis­tened to some of our favorite num­bers, from Nat king Cole to Sina­tra. We quot­ed some of the prose we grew up on, proud of our lit­er­ary mem­o­ries of ‘Per­cy Byshe Shelly’ and ‘Lord Byron.

May 16, 2017 / Digital Marketing /

A Touch of Magic

Busi­ness in India is trans­form­ing rad­i­cal­ly — colos­sal forces of tech­nol­o­gy have changed the face of India in innu­mer­able ways in the past two decades. Dis­rup­tions and inno­va­tions are cre­at­ing new kinds of busi­ness mod­els.

March 31, 2017 / Digital Marketing /

India is more than ready to be an Experience Economy!

India is well placed to cap­i­talise on this trans­for­ma­tion — our soft­ware devel­op­ers stand with the world’s best, our con­sumers are tech savvy and our brands are gear­ing up to deliv­er pow­er­ful cus­tomer expe­ri­ences.