As a workforce, we face unprecedented change. The combined forces of technology and capitalism have arguably led to the most rapid improvements in quality of life, prosperity and education for more people than at any other period in history.
Part of what Adobe does is advise our customers about how to transform, to be more digitally capable. Ostensibly this is a conversation about change and about making customer experiences better using technology.
The future of work will be a radical departure from what has come before. It’s a change that’s already underway, but with foresight and the correct preparation we will be able to master this, the fourth industrial revolution.
For marketers, the digital landscape is changing too quickly and across too many fronts to stay ahead in all areas of expertise. In fact, this is an understatement. There is more change now, across more aspects of technology and process than at any other point in history.