Merging online and offline experiences stood out as the number one investment priority for enterprises when Adobe polled 5,000 creative and marketing professionals across the region for the Creative Pulse 2017 report.
By harnessing the combination of creativity and design, data-driven marketers have the ability to not just connect emotionally with customers, but to amaze them through personalised end-to-end experiences.
It’s no secret that we live in an omnichannel world.
As retail marketing has grown in sophistication, becoming more personalised and engaging in the process, Australians’ comfort with shopping online across any device has increased.
On December 13, AUD$236 million will be spent online, a 60% increase on a typical day’s spending for the Christmas period
Reflections from Adobe Symposium – Mumbai and MAKE IT – Sydney. As I travelled from one event to the other, what really struck me was how these two worlds of marketers and creatives are set on the course of a cosmic collision that’s about to change how we look at business.