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BGF리테일, 어도비 애널리틱스로 고객경험 혁신

Michael Stoddart

Michael Stoddart heads the Digital Publishing business for Adobe in Asia Pacific. He leads a team across the region supporting Adobe's enterprise and publishing customers as they transition to take advantage of tablet and mobile engagement. His longevity, industry knowledge and strategic vision have built significant awareness among Asia Pacific's business and publishing community.

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What are the possibilities of virtual reality as a creative tool?

To be successful in the future, companies and brands need to engage beyond the transaction and beyond the screen – engage through empathy created and delivered via a fuller sensory experience.

Content velocity – Bringing Marketers and Creatives Closer

When I talk about content velocity, I tend to focus on the relationship between the marketer and the creative, looking at how the marketer engages with the creative or agency to get the content they need to produce the materials for a successful cross-channel campaign.

The Future of Digital Publishing

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