Over a decade ago, a savvy marketer in the advertising world would have been described as ‘creative’. In today’s digital world however, a successful marketer is someone that is not only creative but who also understands data.
Monica Lay is a senior product marketing manager responsible for media and advertising solutions at Adobe. A digital advertising industry veteran with over 15 years experience, Monica has led programmatic and social advertising efforts in Asia Pacific focused on client management and product development. Prior to joining Adobe, she has worked for large global Agencies in Australia including Publicis and STW Group, and now resides in San Francisco.