Adobe Digital Dialogue

The evolution of marketing – from Mad Men to Math Men

Over a decade ago, a savvy mar­keter in the adver­tis­ing world would have been described as ‘cre­ative’. In today’s dig­i­tal world how­ev­er, a suc­cess­ful mar­keter is some­one that is not only cre­ative but who also under­stands data.