2020 어도비 애널리틱스 챔피언을 소개합니다!

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[어도비 서밋 2020] 마케팅 성과를 높여 주는 마케팅 테크놀로지

Murray Howe

Murray is driven by a strong belief that, in the words of Peter Drucker, “the purpose of a company is to create customers” and so he gains inspiration from leaders that share his passion for the customer, competition and innovation. With over 19 years commercial experience, Murray has earned both a Degree and Masters in Marketing Management in addition to 4 years leadership development at GE in Europe. A believer in sharing knowledge, Murray regularly contributes via panel discussion and presentation opportunities at industry conferences with a focus on Digital Strategy and Innovation.

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Retailing 2018: the mobile customer is king

Rapid change in the digital marketplace may give some retailers anxiety, but a closer inspection reveals how close retailing remains to its roots.

For FSI, ‘Wait & See’ is No Longer an Option

The 2017 Digital Trends Report is now out, and for the first time, Adobe & Econsultancy have delivered a deep dive special report for Financial Services & Insurance.

Providing customer experience – start by starting

Marketers today are focusing on the customer experience more than ever, and using data to full effect has become essential. There are big challenges to resolve, however, in making this a reality – new processes, data alignment, and integrated platforms.