Adobe Digital Dialogue

November 30, 2017 / Digital Marketing /

Retailing 2018: the mobile customer is king

Rapid change in the dig­i­tal mar­ket­place may give some retail­ers anx­i­ety, but a clos­er inspec­tion reveals how close retail­ing remains to its roots.

April 10, 2017 / Digital Marketing /

For FSI, ‘Wait & See’ is No Longer an Option

The 2017 Dig­i­tal Trends Report is now out, and for the first time, Adobe & Econ­sul­tan­cy have deliv­ered a deep dive spe­cial report for Finan­cial Ser­vices & Insur­ance.

July 13, 2016 / Customer Experience /

Providing customer experience – start by starting

Mar­keters today are focus­ing on the cus­tomer expe­ri­ence more than ever, and using data to full effect has become essen­tial. There are big chal­lenges to resolve, how­ev­er, in mak­ing this a real­i­ty – new process­es, data align­ment, and inte­grat­ed plat­forms.