어도비 애널리틱스 실전: 고객 리텐션 측정을 위한 마케팅 데이터 분석

비즈니스에 맞는 타깃은 어떻게 찾아내는가

어도비 애널리틱스 실전: B2B 마케팅 분석의 해법, 온오프라인 통합 데이터 분석

Ray Pun

As the head of product marketing for mobile across the Adobe Marketing Cloud, Ray drives the marketing strategy for solutions that help marketers to acquire, analyze, and engage users via mobile apps, mobile websites and smart devices. He is passionate about helping customers across media, retail, financial, and high tech industries to achieve success in digital marketing and mobile engagement. Ray is a frequent blogger and his latest articles about mobile marketing can be viewed at CMO.com and you can follow him on Twitter (@RayPunSD). Previous to Adobe, Ray led the product strategy for mobile analytics at Qualcomm’s Internet Services Division where he partnered with leading mobile operators including Verizon, AT&T, KT, Tata, and Telstra. During his career, Ray has held product management and marketing leadership roles at companies that provide software for digital analytics, pricing optimization, and business intelligence applications.

Connect