The wealth of advertising and marketing data available for capture means brands that fail to target customers with customisation – and relevance – have nowhere to hide. In the age of personalisation and customer experience, digital advertising has the opportunity to serve both the brand and customer.
Sam Smith is ANZ head of Adobe Advertising Cloud. He joined Adobe as part of the TubeMogul acquisition having run the adtech business for 3 years as Managing Director. Prior to this, Smith worked for News Corp Australia’s NewsLifeMedia unit, as Head of Commercial Integration. Smith was also the Senior Vice President of Adconion Media Group Australia and held senior sales roles at Ninemsn and Yahoo!7. Smith was involved in the launch of Ninemsn’s first video offering in 2004 and also in the creation of Yahoo!’s video channel launch in 2006.