어도비 애널리틱스 실전: 고객 리텐션 측정을 위한 마케팅 데이터 분석

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어도비 애널리틱스 실전: B2B 마케팅 분석의 해법, 온오프라인 통합 데이터 분석

Sam Smith

Sam Smith is ANZ head of Adobe Advertising Cloud. He joined Adobe as part of the TubeMogul acquisition having run the adtech business for 3 years as Managing Director. Prior to this, Smith worked for News Corp Australia’s NewsLifeMedia unit, as Head of Commercial Integration. Smith was also the Senior Vice President of Adconion Media Group Australia and held senior sales roles at Ninemsn and Yahoo!7. Smith was involved in the launch of Ninemsn’s first video offering in 2004 and also in the creation of Yahoo!’s video channel launch in 2006.

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