어도비 디지털 경제 지수(DEI): 코로나 19와 이커머스의 가파른 성장

포스트코로나 시대, 어도비와 함께 비즈니스 환경 변화에 대응

BGF리테일, 어도비 애널리틱스로 고객경험 혁신

Scott Rigby

Scott has 17 years of digital experience and currently provide strategic recommendations to enterprise businesses in digital marketing, analytics, channel optimization, customer insight and business transformation.
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2018 Digital Trends Report: Why APAC Retailers Are Evolving Their Technology Approach

Leveraging Adobe’s 2018 Digital Retail Trends Report, Scott Rigby explains why a best-of-suite approach to technology delivers the most effective CX.

Artificial intelligence is revolutionising the global marketing sector

Emerging artificial intelligence (AI) technologies are already changing the way most industries operate. For marketers, the technology’s potential to predict what customers want in a way that has never existed before is already having a profound effect on the way they do business.

How To Build An Employee Experience Business

See how Adobe technology can be used to deliver key employee experience capabilities which are the foundation for any employee focused company.

How Adobe Delivers on Engaging Employee Experiences

Building an employee experience architecture.

The Employee Experience Business, Adobe on Adobe

How Adobe uses Adobe technology to drive great employee experiences

Digital marketing: a constant state of change

For the past seven years, Adobe has conducted an annual survey to explore trends and priorities in digital marketing and understand where the market is headed.

Digital maturity in the Travel and Hospitality sector

The travel sector was among the early adopters of digital technology, ensuring it could meet the needs of tech-smart and social-media-savvy travelers.

Digital maturity in the retail sector

There are vast differences between retailers that were born digital and those that started out as bricks-and-mortar stores then added digital as a go-to-market channel.

The Adobe Digital Trends Report 2017

More than 14,000 marketing and digital professionals around the world took part in this year’s survey.

Part 3 – The Digital Strategy Workshop

A framework & tools to build a digital strategy quickly

Part 2 – The Digital Strategy Framework

A framework & tools to build a digital strategy quickly

Part 1 – The Digital Strategy Approach

A framework & tools to build a digital strategy quickly

Part 3 – Customer Journey Mapping Workshop

A framework & tools to run a customer experience journey mapping workshop

Part 2 – Customer Journey Mapping Framework

A framework & tools to run a customer experience journey mapping workshop.