Adobe Digital Dialogue

Adobe Symposium India Recap 2017

Adobe’s India and APAC teams pulled off a resound­ing suc­cess at the sec­ond annu­al Adobe Sym­po­sium at the Grand Hyatt in Mum­bai on May 3–4, with more than 1400 atten­dees from the best brands com­ing togeth­er under one roof.

April 13, 2017 / Digital Marketing /

Personalised digital experience defining the automotive industry

Per­son­al­i­sa­tion can­not hap­pen with­out infor­ma­tion, but infor­ma­tion can­not be utilised with­out data man­age­ment and break­ing down silo walls.

April 5, 2017 / Digital Marketing / Events /

How will digital marketing evolve in the next 10 years?

If I take a stock of dig­i­tal mar­ket­ing as a pro­fes­sion, it start­ed pick­ing up around a decade ago, and is prob­a­bly at its high­est point right now.

Defining a hotel’s digital marketing strategy

Customer’s expec­ta­tions on the dig­i­tal chan­nels are ris­ing and putting pres­sure on the hotel brands to respond quick­ly.

January 17, 2017 / Digital Marketing /

Top marketing technology predictions for 2017

From lead­ing tra­di­tion­al busi­ness­es exper­i­ment­ing with Aug­ment­ed and Vir­tu­al Real­i­ty to enhance their in-store shop­ping expe­ri­ences to mobile apps becom­ing the cen­ter­piece of every brand’s mar­ket­ing strat­e­gy, last year was tru­ly a game chang­er.

November 23, 2016 / Digital Marketing /

Increasing digital ad spends is not a winning strategy

Major­i­ty of the mar­keters are busy in acquir­ing users, with much less­er focus on engag­ing and retain­ing them.