Personalisation cannot happen without information, but information cannot be utilised without data management and breaking down silo walls.
If I take a stock of digital marketing as a profession, it started picking up around a decade ago, and is probably at its highest point right now.
From leading traditional businesses experimenting with Augmented and Virtual Reality to enhance their in-store shopping experiences to mobile apps becoming the centerpiece of every brand’s marketing strategy, last year was truly a game changer.
Majority of the marketers are busy in acquiring users, with much lesser focus on engaging and retaining them.
Digital has never been easier than it is today. But as it becomes the norm, it has raised expectations and complexity. Digital transformation has become more survival measure than luxury.