Personalisation cannot happen without information, but information cannot be utilised without data management and breaking down silo walls.
If I take a stock of digital marketing as a profession, it started picking up around a decade ago, and is probably at its highest point right now.
Customer’s expectations on the digital channels are rising and putting pressure on the hotel brands to respond quickly.
From leading traditional businesses experimenting with Augmented and Virtual Reality to enhance their in-store shopping experiences to mobile apps becoming the centerpiece of every brand’s marketing strategy, last year was truly a game changer.
Majority of the marketers are busy in acquiring users, with much lesser focus on engaging and retaining them.
One thing that has remained constant across every type of industry is that digital analytics is not yet given its due importance when it comes to data science.