Adobe Digital Dialogue

April 13, 2017 / Digital Marketing /

Personalised digital experience defining the automotive industry

Personalisation cannot happen without information, but information cannot be utilised without data management and breaking down silo walls.

April 5, 2017 / Digital Marketing / Events /

How will digital marketing evolve in the next 10 years?

If I take a stock of digital marketing as a profession, it started picking up around a decade ago, and is probably at its highest point right now.

Defining a hotel’s digital marketing strategy

Customer’s expectations on the digital channels are rising and putting pressure on the hotel brands to respond quickly.

January 17, 2017 / Digital Marketing /

Top marketing technology predictions for 2017

From leading traditional businesses experimenting with Augmented and Virtual Reality to enhance their in-store shopping experiences to mobile apps becoming the centerpiece of every brand’s marketing strategy, last year was truly a game changer.

November 23, 2016 / Digital Marketing /

Increasing digital ad spends is not a winning strategy

Majority of the marketers are busy in acquiring users, with much lesser focus on engaging and retaining them.

June 27, 2016 / Analytics /

Data Science and Digital Analytics

One thing that has remained constant across every type of industry is that digital analytics is not yet given its due importance when it comes to data science.