Adobe Digital Dialogue

Adobe Symposium India Recap 2017

Adobe’s India and APAC teams pulled off a resounding success at the second annual Adobe Symposium at the Grand Hyatt in Mumbai on May 3-4, with more than 1400 attendees from the best brands coming together under one roof.

April 13, 2017 / Digital Marketing /

Personalised digital experience defining the automotive industry

Personalisation cannot happen without information, but information cannot be utilised without data management and breaking down silo walls.

April 5, 2017 / Digital Marketing / Events /

How will digital marketing evolve in the next 10 years?

If I take a stock of digital marketing as a profession, it started picking up around a decade ago, and is probably at its highest point right now.

Defining a hotel’s digital marketing strategy

Customer’s expectations on the digital channels are rising and putting pressure on the hotel brands to respond quickly.

January 17, 2017 / Digital Marketing /

Top marketing technology predictions for 2017

From leading traditional businesses experimenting with Augmented and Virtual Reality to enhance their in-store shopping experiences to mobile apps becoming the centerpiece of every brand’s marketing strategy, last year was truly a game changer.

November 23, 2016 / Digital Marketing /

Increasing digital ad spends is not a winning strategy

Majority of the marketers are busy in acquiring users, with much lesser focus on engaging and retaining them.