Customer’s expectations on the digital channels are rising and putting pressure on the hotel brands to respond quickly.
From leading traditional businesses experimenting with Augmented and Virtual Reality to enhance their in-store shopping experiences to mobile apps becoming the centerpiece of every brand’s marketing strategy, last year was truly a game changer.
Majority of the marketers are busy in acquiring users, with much lesser focus on engaging and retaining them.
One thing that has remained constant across every type of industry is that digital analytics is not yet given its due importance when it comes to data science.
Digital has never been easier than it is today. But as it becomes the norm, it has raised expectations and complexity. Digital transformation has become more survival measure than luxury.