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Varun Kapoor

Varun Kapoor leads the digital strategy for Adobe and helps customers in defining winning digital strategies and recommending the right combination of technology platforms. Varun joined Adobe in 2013 and through his unique skill set combination of technology and business, has been instrumental in establishing Adobe Experience Cloud’s footprint in India. Varun is extremely passionate about helping the best of Indian brands to complete their digital transformation and become the leaders globally. In this regard, he has led both the pre-sales business development and post sales customer success efforts for Adobe. Varun blogs frequently through Adobe digital dialogue on the evolution of technology, marketing and the future of businesses. Prior to Adobe, Varun used to run the corporate strategy and business operation functions for Komli Media, and helped them become the leading adtech firm in APAC. Varun holds a master’s degree in business administration from Mudra Institute of Communications, Ahmedabad (MICA) and an engineering degree in information technology from Vellore Institute of Technology(VIT) Twitter Handle - @kapvarun
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Adobe Symposium India Recap 2017

Adobe’s India and APAC teams pulled off a resounding success at the second annual Adobe Symposium at the Grand Hyatt in Mumbai on May 3-4, with more than 1400 attendees from the best brands coming together under one roof.

Personalised digital experience defining the automotive industry

Personalisation cannot happen without information, but information cannot be utilised without data management and breaking down silo walls.

How will digital marketing evolve in the next 10 years?

If I take a stock of digital marketing as a profession, it started picking up around a decade ago, and is probably at its highest point right now.

Defining a hotel’s digital marketing strategy

Customer’s expectations on the digital channels are rising and putting pressure on the hotel brands to respond quickly.

Top marketing technology predictions for 2017

From leading traditional businesses experimenting with Augmented and Virtual Reality to enhance their in-store shopping experiences to mobile apps becoming the centerpiece of every brand’s marketing strategy, last year was truly a game changer.

Increasing digital ad spends is not a winning strategy

Majority of the marketers are busy in acquiring users, with much lesser focus on engaging and retaining them.

Data Science and Digital Analytics

One thing that has remained constant across every type of industry is that digital analytics is not yet given its due importance when it comes to data science.

So You’re Digitally Transforming Your Business – What Now?

Digital has never been easier than it is today. But as it becomes the norm, it has raised expectations and complexity. Digital transformation has become more survival measure than luxury.