Adobe Digital Dialogue

Why the cloud is not just a buzzword

‘The cloud’ — it’s the buzz term that has been mak­ing its rounds, and as a busi­ness own­er you’re most like­ly already util­is­ing the cloud.

So, how can you make sure you’re reap­ing its ben­e­fits?

Map out your pain-points

“You need to start by iden­ti­fy­ing what issues are caus­ing the biggest pain points and fig­ur­ing out how these cloud solu­tion can address that,” explains Chan­dra Sin­natham­by, Head of Doc­u­ment Cloud Solu­tions – APAC at Adobe. It’s com­mon that peo­ple buy solu­tions and are using one or two of the key fea­tures, says Sin­natham­by, but too often they don’t realise the full poten­tial of what the tech­nol­o­gy can do.

Ensure your tech solution integrates with your current set-up

Once you’re clear on any pain points or gaps you may have, it’s time to look at what tech­nol­o­gy you can bring in that inte­grates with what you already have today, accord­ing to Sinnathamby. “Get tech that com­ple­ments and inte­grates with your sys­tems to get the most out of it,” he says.
“You want Acro­bat to have inte­gra­tion with Microsoft Office and Office 365, for exam­ple, and to ensure it inte­grates and com­ple­ments what­ev­er tech you’ve already invest­ed in.”

Mobilise your workforce and take advantage of the full potential of the cloud

“Today every­one is work­ing dif­fer­ent­ly com­pared to our par­ents – we’re spend­ing more time out of the office and on-site work­ing remote­ly,” says Sinnathamby. “The cloud soft­ware makes con­nec­tiv­i­ty come alive and a mobile work­place come togeth­er and be pro­duc­tive away from the office. The cloud is the glue that makes it all hap­pen.”
For online retail­er, Yel­low Octo­pus, almost all of the soft­ware used is SaaS sys­tems that are in the cloud includ­ing their CRM, ware­house man­age­ment sys­tem and accoun­tan­cy system. “As an online busi­ness, it’s only nat­ur­al that the major­i­ty of the things we do are man­aged on the cloud,” says CEO, Derek Sheen.
“We have every­thing from bacon flavoured tooth­paste, to samu­rai sword shaped umbrel­las, to a $200,000 per­son­al sub­ma­rine.”
The team fre­quent­ly use cloud appli­ca­tions to share ideas and plans so that indi­vid­ual mem­bers can make changes to doc­u­ments simul­ta­ne­ous­ly, says Sheen. “The cloud has enabled our team to work more effec­tive­ly and effi­cient­ly, and as the founder of the busi­ness, it has allowed me to be able to view key met­rics and be able to work from almost any­where in the world.”

Use the cloud to meet customer demands

In a dig­i­tal world cus­tomer expec­ta­tions are evolv­ing and it’s up to busi­ness­es to meet these standards. “For exam­ple, a lot of small busi­ness­es have sales teams on the road, and they are required to go to a customer’s house/office, to pro­vide a ser­vice and give them a quote. How­ev­er, these days, the abil­i­ty to accept the quote by sign­ing on the spot is the kind of pro­duc­tiv­i­ty you should be look­ing for, to close the sale, rather than going back to the office, and only then send­ing the cus­tomer the quote and wait­ing for them to respond,” explains Sin­natham­by.
It’s vital you look for these trends and antic­i­pate them to remain com­pet­i­tive, and to make your own process­es eas­i­er.
“I believe mov­ing to the cloud is inevitable for all busi­ness­es,” says Sheen. “The cloud allows bet­ter team col­lab­o­ra­tion and enhances the flex­i­bil­i­ty of your work­force, which is very impor­tant in this day and age. Cus­tomers are online 24/7 now and busi­ness­es have to be too.”

Thea Christie, Content Coordinator, SmartCompany

Thea Christie is the Con­tent Coor­di­na­tor of Smart­Com­pa­ny, the lead­ing pub­li­ca­tion for entre­pre­neurs, small and medi­um busi­ness own­ers and man­agers, pro­vid­ing news and resources rel­e­vant to the SME mar­ket. Thea also writes for its sis­ter pub­li­ca­tion Star­tupS­mart. For­mer­ly, Thea has worked as a jour­nal­ist and con­tent writer for Hardie Grant Pub­lish­ing, Bauer­Trad­er Media and Time Out Mel­bourne.

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  • By Asha joseph - 10:56 PM on March 8, 2017   Reply

    I com­plete­ly agree with every infor­ma­tion. Thank you Christie for shar­ing..!

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