The experience wave has touched every frontier today, and the entertainment industry is no exception. With the proliferation of digital and high speed internet and the changing content consumption patterns, audiences, particularly the millennial generation, is rapidly embracing online entertainment platforms, especially video. As per Internet & Mobile Association of India (IAMAI) and research firm IMRB International, advertiser spending on video is growing at double digits, clearly indicating the growing consumer preference towards video. In this scenario, the challenge for the video content creators lies in how quickly they can and produce high quality videos while integrating latest features and effects and optimizing costs.
Adobe has been at the forefront helping brands create and manage standout content across platforms and devices. Today, we are empowering some of the largest media and entertainment brands across the globe. I am excited to share one such customer journey with you of The Viral Fever – one of India’s leading online digital entertainment platform. Since its inception in 2010, TVF has used Adobe software to create compelling videos and over the years graduated to using Adobe Creative Cloud for teams, including Adobe Premiere Pro CC, Adobe After Effects CC, Adobe Audition CC and Adobe Photoshop CC apps.
As TVF grew its scale and production capabilities, it reaped multi-fold benefits with its partnership with Adobe. The video solutions helped TVF create compelling and high-quality content for some of the country’s most successful web series including Permanent Roommates, TVF Pitchers and TVF Tripling, with over 50 million views. The solutions streamlined the video production workflows, eased the software administration, deployment and management; while also eliminating the time-consuming manual processes.
Because we believe that we are really ‘listening’ to our customers, we could offer a solution that could help TVF achieve great results, thus fortifying their belief in us. At Adobe, we have made a commitment to making the lives of our customers easier, and it gives us immense joy when we see customers like TVF make a commitment towards working more closely with us. The future is going to be exciting. Keep watching this space for more!
Read the detailed case study here.