Adobe Digital Dialogue

May 16, 2017 /Creative Business /

How To Build An Employee Experience Business

Part III: Applying Adobe technology to deliver outstanding employee experiences

In the last blog in this three-part series on becom­ing an employ­ee expe­ri­ence busi­ness, I want­ed to cov­er how Adobe tech­nol­o­gy can be used to deliv­er key employ­ee expe­ri­ence capa­bil­i­ties which are the foun­da­tion for any employ­ee focused com­pa­ny. As you would have seen in my pre­vi­ous blog there are lots of tech­nolo­gies that sit behind the scenes that cap­ture data about employ­ees and host con­tent, but all that infor­ma­tion and con­tent is then deliv­ered through an expe­ri­ence lay­er of chan­nels to the employ­ee. Today we will focus on the capa­bil­i­ties, chan­nels and tech­nol­o­gy deliv­er­ing the expe­ri­ence lay­er.

This is the experience layer as covered in my previous blog:

I am going focus on six key areas of employ­ee expe­ri­ence:
— Onboard­ing
— Train­ing and enable­ment
— Col­lab­o­ra­tion, cre­ation and shar­ing
— Organ­i­sa­tion­al updates
— Pro­duc­tiv­i­ty
— Employ­ee ana­lyt­ics


Let’s start with the onboard­ing process, the steps for onboard­ing usu­al­ly look like this:
1) Offer accep­tance: con­tract sent, con­tract dig­i­tal­ly signed and accept­ed, wel­come email
2) Pre-hire: reminder emails to man­ag­er wel­come the new employ­ee, order IT equip­ment, work cred­it card, build­ing access pass, etc.
3) Onboard­ing: email wel­com­ing employ­ee on first day, reminder to man­ag­er to send email to broad­er com­pa­ny wel­com­ing the employ­ee and to organ­ise a lunch with the team
4) Start week: email to employ­ee advis­ing on onboard­ing tasks, IT sys­tems rel­e­vant to the posi­tion, mobile appli­ca­tions to down­load and train­ing , addi­tion­al dig­i­tal accep­tance forms for IT/mobile equip­ment, cred­it card respon­si­bil­i­ties, com­pa­ny report­ing require­ments
5) Acti­vate employ­ee: email to employ­ee about ben­e­fits and grants, email dis­tri­b­u­tion lists and social groups
Here are the Adobe tools that can we used to deliv­er the above onboard­ing process employ­ee expe­ri­ence:

Cre­ative & Design: Pho­to­shop and Dreamweaver would be used to design and cre­ate your email tem­plates. Acro­bat DC allows you to cre­ate your con­tracts and accep­tance forms.
Asset stor­age: Doc­u­ment Cloud Ser­vices and Expe­ri­ence Man­ag­er pro­vide capa­bil­i­ties to then store your con­tracts, accep­tance forms, email tem­plates and cre­ative.
Acti­va­tion: Acro­bat DC and Adobe Sign work togeth­er to han­dle your con­tract work­flow and accep­tances, while Adobe Cam­paign man­ages your email deliv­ery automa­tion.

Training and enablement

Train­ing and enable­ment employ­ee expe­ri­ence steps are typ­i­cal­ly pret­ty-straight for­ward:
1) Noti­fi­ca­tion of new train­ing mod­ule to com­plete or search for a new mod­ule
2) Start — Com­ple­tion of train­ing mod­ule
3) Reminder to start – reminder to com­plete — con­fir­ma­tion of com­ple­tion
Here are the Adobe tools that can we used to deliv­er the above train­ing and enable­ment process employ­ee expe­ri­ence:

Cre­ative & Design: Adobe Pre­sen­ter turns your Pow­er­point pre­sen­ta­tions into an inter­ac­tive eLearn­ing asset which can uploaded to your LMS (learn­ing man­age­ment sys­tem). Adobe Cap­ti­vate lets you design, cre­ate and author eLearn­ing mod­ules.
Asset stor­age: Your learn­ing mod­ule assets can be stored in Adobe Cap­ti­vate
Acti­va­tion: Adobe Cap­ti­vate is an LMS that lets you set­up, deliv­er and track your organ­i­sa­tions train­ing needs. Adobe Con­nect pro­vides you with the abil­i­ty to deliv­er 1:> live and record­ed webi­na­rs, while Adobe Cam­paign man­ages your train­ing noti­fi­ca­tions whether they be by email, text mes­sage or push noti­fi­ca­tions.

Collaboration, creation and sharing

Let’s next look at how your employ­ees expe­ri­ence can be enhanced through col­lab­o­ra­tion, cre­ation and shar­ing (this tak­ing an employ­ee to employ­ee rela­tion­ship view).
— Online meet­ings such as web con­fer­enc­ing tools
— Con­fer­ence calls which can be 1:1 or 1:>
— Forums and wiki’s where employ­ees can share con­tent, knowl­edge and opin­ions with each oth­er
— 1:1 or 1:> email and/or face to face meet­ings
— and last­ly social for 1:1 & 1:> inter­ac­tions and con­tent engage­ment
There are many Adobe tools that can we used to cre­ate, host or con­nect employ­ees to enable and enhance the employ­ees expe­ri­ence around col­lab­o­ra­tion, cre­ation and shar­ing. I am only going to list a few of the key ones:

Cre­ative & Design: Pho­to­shop, Illus­tra­tor, Spark are all con­tent and audio cre­ative and design tools.
Asset & data stor­age: Expe­ri­ence Man­ag­er and Ana­lyt­ics pro­vide the asset host­ing and data stor­age.
Acti­va­tion: Online meet­ings and web con­fer­enc­ing can we achieved through Con­nect. Expe­ri­ence Man­ag­er allows you to host forums, wiki’s and man­age inter­nal social con­tent shar­ing and dis­cus­sions. Ana­lyt­ics pro­vides an overview of the cre­ative con­tent that is pro­duced and shared and top­ics of inter­est between employ­ees.

Organisational updates

Next we have a look at the com­mon area’s an organ­i­sa­tion keeps the employ­ees abreast of new infor­ma­tion through cor­po­rate updates:
1) Com­pa­ny infor­ma­tion and updates: inter­nal com­pa­ny wide news
2) Media news: com­pa­ny and employ­ees in the press
3) Prod­uct news: prod­uct updates, com­peti­tor com­par­isons, train­ings, media releas­es
4) Tools & resources: employ­ee direc­to­ries, time off, IT help, etc. all acces­si­ble across devices and chan­nels
5) Inter­nal events news: events cal­en­dar, event assets, event com­mu­ni­ca­tion
Again, I am going to focus on a cou­ple of key Adobe tools that can we used to pro­vide com­pa­ny updates to what is becom­ing more fre­quent­ly a mobile work­force:

Cre­ative & Design: Pho­to­shop and Illus­tra­tor allow you to cre­ate brand assets, cre­ative assets for your web­sites, mobile appli­ca­tions, dig­i­tal sig­nage and ban­ners. Pre­mier allows you to cre­ate video for com­pa­ny news update and employ­ee expe­ri­ence videos.
Asset & data stor­age: Expe­ri­ence Man­ag­er and Prime­time store your image and video assets. Ana­lyt­ics and Audi­ence Man­ag­er host your employ­ee engage­ment and seg­men­ta­tion data.
Acti­va­tion: Prime­time is your video deliv­ery plat­form for com­pa­ny updates and employ­ee expe­ri­ence takes. Expe­ri­ence Man­ag­er deliv­ers your media news, prod­uct news, tools & resources across chan­nels and devices. Tar­get allows you to per­son­alise the con­tent based on role, respon­si­bil­i­ty and region across these chan­nels and devices. Cam­paign allows you to send per­son­alised com­pa­ny­wide update emails, and trig­ger SMS’s and push noti­fi­ca­tions.

Employee Productivity

We now move onto how we improve employ­ee pro­duc­tiv­i­ty, one of the eas­i­est areas to imple­ment and exe­cute. Let’s look at some of the com­mon func­tions to start improv­ing employ­ee pro­duc­tiv­i­ty and expe­ri­ence:
1) Sales accel­er­a­tion
2) HR effi­cien­cy
3) Pro­cure agili­ty
4) Mobile work­force acces­si­bil­i­ty
Here are the Adobe tools that can we used to deliv­er the above employ­ee pro­duc­tiv­i­ty gains and employ­ee expe­ri­ence improve­ments:
Cre­ative & Design: Acro­bat DC allows you to cre­ate your con­tracts and accep­tance forms.
Asset stor­age: Doc­u­ment Cloud Ser­vices to host your con­tracts & forms and store form & accep­tance data.
Acti­va­tion: Acro­bat DC and Adobe Sign work togeth­er to stream­line your con­tract work­flow and accep­tances.

Employee Analytics

We now fin­ish with gain­ing insights into the employ­ee expe­ri­ence and engage­ment through employ­ee ana­lyt­ics. You’ll gain insight into such areas as:1) Con­tent con­sumed
2) Fre­quen­cy of con­sump­tion
3) Pre­ferred chan­nels and devices
4) Audi­ence seg­men­ta­tion
5) Behav­iour­al trig­gers
Here are the Adobe tools that can we used to deliv­er insights into the employ­ee expe­ri­ence thought employ­ee ana­lyt­ics:

Cre­ative & Design: Ana­lyt­ics and Audi­ence Man­ag­er allow you to cre­ate new reports, dash­boards and audi­ence seg­ments to gath­er insights into employ­ee engage­ment
Data stor­age: Ana­lyt­ics and Audi­ence Man­ag­er host your employ­ee engage­ment and seg­men­ta­tion data
Acti­va­tion: Ana­lyt­ics allows you to gain addi­tion­al insights and actions through AI and machine learn­ing capa­bil­i­ties let­ting you under­stand propen­si­ty mod­el­ling, attri­bu­tion mod­el­ling, iden­ti­fi­ca­tion of new seg­ments through cohort analy­sis and the like.

This is how you can go about using Adobe tools to deliv­er engag­ing employ­ee expe­ri­ences and the ways in which these tools can be applied to deliv­er this across any device or chan­nel your employ­ee wish­es to engage you through.

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