Adobe Digital Dialogue

October 5, 2017 /News & Reports /

Adobe Korea and Lotte Rental: Preparing for the future

Korea is a demand­ing mar­ket. Dri­ven by dig­i­tal inno­va­tion, it has become an excit­ing tech­nol­o­gy hub and ranks fourth glob­al­ly in terms of con­nec­tiv­i­ty, thanks to a tech-savvy gov­ern­ment.

The Kore­an peo­ple are also some of the most con­nect­ed – inter­net pen­e­tra­tion is now at 91 per cent and the num­ber of avail­able broad­band ser­vices are the high­est in the world per capi­ta.

This digi­tised posi­tion means Kore­an audi­ences nat­u­ral­ly have high expec­ta­tions when it comes to online expe­ri­ences and build­ing an online inter­ac­tion that’s more mem­o­rable, nav­i­ga­ble, and intu­itive than the com­pe­ti­tion is the only way to stand out.

A broad­er view

Kore­an leas­ing busi­ness Lotte Rental has cho­sen to ‘stand out’ by part­ner­ing with Adobe for Myomee, their new con­sumer lifestyle plat­form.

Myomee is a dig­i­tal por­tal that allows users to rent pre­mi­um con­sumer goods – every­thing from fam­i­ly-sized camp­ing tents to a week­ly sup­ply of fresh­ly ironed busi­ness shirts.

The plat­form will ser­vice users on both the con­sumer and sup­pli­er side, with Lotte Rental team­ing up with Adobe to gain a bet­ter under­stand­ing of these audi­ences and devel­op a clear vision for sus­tain­able suc­cess.

Adobe Ana­lyt­ics now gives Myomee a full view of the cus­tomer jour­ney while analysing data at every cus­tomer touch­point. Cou­pled with Adobe Tar­get, this infor­ma­tion empow­ers the rental plat­form to deliv­er rel­e­vant con­tent to every user based on their inter­ests and past behav­iour.

Under­stand­ing how peo­ple inter­act with Myomee will also empow­er Lotte Rental to pro­vide the most rel­e­vant and action­able con­tent to each indi­vid­ual user.

Myomee is opti­mised for easy explo­ration on mobile devices, an impor­tant fac­tor when Kore­an audi­ences spend an aver­age of 3 hours per day on them.

For all busi­ness­es work­ing in Korea’s rapid­ly evolv­ing dig­i­tal mar­ket, tak­ing con­trol of cus­tomer data across every cus­tomer touch­point is cru­cial.

We’ve giv­en Lotte Rental a broad­er vision of their cus­tomers than ever before includ­ing; their jour­ney, their pain points, and the oppor­tu­ni­ties to make them hap­py.

I firm­ly believe the adop­tion of tech­nol­o­gy is not a mat­ter of choice, but of sur­vival.

Myomee is shak­ing up the lifestyle goods indus­try and we at Adobe are excit­ed to part­ner with anoth­er Kore­an busi­ness that is active­ly chang­ing their customer’s world.

If you enjoyed this, dis­cov­er how Adobe is part­ner­ing with Korea’s Yon­sei Uni­ver­si­ty to dig­i­tal­ly upskill the next gen­er­a­tion.

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