As business focus moves from ‘customer service’ to the higher plane of ‘customer experience’ – which increasingly means across multiple channels and touch points – SMBs are responding to both the challenge and the opportunity to transform their businesses for the new digital marketplace.
Merging online and offline experiences stood out as the number one investment priority for enterprises when Adobe polled 5,000 creative and marketing professionals across the region for the Creative Pulse 2017 report.
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