Adobe Digital Dialogue

Spark helps SMBs bring creative visuals to life

A cre­ative, com­mu­ni­ty-mind­ed entre­pre­neur uses Adobe Spark to cre­ate com­pelling con­tent quick­ly and eas­i­ly.

George Siosi Samuels

George Siosi Samuels is a self-described ‘cre­ative entre­pre­neur’. His pod­cast It Will Come inspires and sup­ports start-up founders, small busi­ness own­ers and com­mu­ni­ty influ­encers.

“My site pro­vides infor­ma­tion on how to blaze your own trail and grow a com­mu­ni­ty-dri­ven busi­ness so it needs to be attrac­tive and easy to use,” he said.

After estab­lish­ing the site in 2015, George was con­stant­ly look­ing for ways to improve the qual­i­ty of its visu­al con­tent, send­ing him on a jour­ney of dig­i­tal dis­cov­ery that led to Adobe Spark.

As a cre­ative in the com­pet­i­tive space of start-ups and SMBs, George knows how impor­tant visu­al con­tent is in attract­ing cus­tomers and keep­ing atten­tion online. Spark has empow­ered George to cre­ate strik­ing visu­al mes­sages for his con­tent.


Understanding the power of impact

Like any media out­let, George needs to get his mes­sages out often – his web­site pro­vides clients with dai­ly moti­va­tion, week­ly interviews,and month­ly roundups. This high cadence of con­tent dis­tri­b­u­tion need­ed to be sup­port­ed with impact­ful visu­al qual­i­ty that con­nect­ed with George’s cre­ative audi­ence.

As some­one who is always look­ing for ways to cre­ate max­i­mum impact, George was intrigued by Adobe Spark as soon as it was released in 2016. “I checked out the ear­ly online desk­top ver­sion and I liked the smooth inter­face. I soon found I was using Spark for blog head­ers and quotes and increas­ing­ly for oth­er appli­ca­tions. I then required a sim­ple tool to cre­ate and send a social media graph­ic quick­ly. Adobe Spark ticked that box,” George said.

With Spark, Adobe has effec­tive­ly com­bined three free plat­forms – Post, Page and Video – in one pack­age. This lets peo­ple like George every­where cre­ate an impres­sive range of visu­al con­tent includ­ing social graph­ics, pages, and videos. The con­tent can then eas­i­ly be uploaded to his web­site and social chan­nels, whether it’s a video or still image.

Creating magic on your mobile

George has also acquired a whole new lev­el of flex­i­bil­i­ty, with Spark allow­ing him to cre­ate amaz­ing designs on the train from his mobile. “Spark deliv­ers the high-qual­i­ty con­tent I would nor­mal­ly expect from a desk­top pro­gram. Because I’m on the move a lot, Spark is like my secret weapon on my mobile. “I can now do on my mobile in 15 min­utes on the train what used to take me an hour at the desk. That’s where technology’s going,” George said.

“The news cycle, and people’s demand for con­tent, is 24/7. How best to work with that: to keep up with that – stay ahead of that even? Spark is ide­al for social. You can swift­ly make videos, cre­ate posts which include voice overs, music and images.”

The trend towards using mobile devices to cre­ate, edit, pub­lish and curate con­tent is only start­ing to gain momen­tum and Adobe Spark is at the tech­no­log­i­cal fore­front of cloud-based team com­mu­ni­ca­tions tools.

George has made us recog­nise the impor­tance of impact, and for this rea­son he has been iden­ti­fied as a ‘Key Per­son of Influ­ence’.

Creative Business

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