Adobe Digital Dialogue

The Employee Experience Business, Adobe on Adobe

Part I: How Adobe uses Adobe technology to drive great employee experiences

A lot has been said about build­ing an expe­ri­ence busi­ness, almost all this con­ver­sa­tion to date has been focused on build­ing a busi­ness with the cus­tomer at its heart and a focus on the cus­tomer expe­ri­ence. In sev­er­al busi­ness­es, they put the employ­ee at the heart of the busi­ness and expect that the cus­tomer expe­ri­ence will fol­low. Essen­tial­ly they have built a strat­e­gy with a focus on the ‘Employ­ee Expe­ri­ence Busi­ness’ (you heard it here first). From a dig­i­tal trans­for­ma­tion view­point trans­for­ma­tion hap­pens across all parts of the busi­ness, this could be every­thing from how you go to mar­ket in deliv­er­ing engag­ing cus­tomer expe­ri­ences, to the busi­ness mod­el that you use, to the oper­a­tional effi­cien­cies you dri­ve with­in your busi­ness.
The employ­ee expe­ri­ence with­in a dig­i­tal trans­for­ma­tion is just as impor­tant as how you deliv­er on your cus­tomer expe­ri­ence.
A recent Deloitte report on ‘Rewrit­ing the rules for the dig­i­tal age’ showed that less than 10 per cent of Aus­tralian com­pa­nies are pre­pared for future labour mar­ket needs in a dig­i­tal age. The report found that 85 per cent of Aus­tralian human resources pro­fes­sion­als say their biggest pri­or­i­ty is devel­op­ing a bet­ter expe­ri­ence for employ­ees. And 84 per cent say their pri­or­i­ty is to build an organ­i­sa­tion “of the future”.
Adobe has been recog­nised for many years as an employ­er of choice and rat­ed con­tin­u­al­ly as one of the best places to work. In the most recent Forbes ‘best places to work’ sur­vey 2017, Adobe was rat­ed 60 in the top 100 com­pa­nies world­wide as a great place to work. It is well deserved for any num­ber of rea­sons in my mind, but the area I want­ed to focus on today is its appli­ca­tion of tech­nol­o­gy to deliv­er a great employ­ee expe­ri­ence and more impor­tant­ly how it uses its own tech­nol­o­gy to deliv­er this.
In this three-part series, I want­ed to first­ly focus on how Adobe uses our tech­nol­o­gy for deliv­er­ing employ­ee expe­ri­ences, in a fol­low up blog I’ll focus on what an employ­ee expe­ri­ence archi­tec­ture would look like and in my last blog I’ll cov­er an approach for build­ing an employ­ee expe­ri­ence using Adobe tech­nol­o­gy.
First, let’s look at the tech­nol­o­gy Adobe uses to dri­ve great employ­ee expe­ri­ences and then how this is applied to var­i­ous ele­ments of employ­ee expe­ri­ence.

Adobe recent­ly announced the launch of the Expe­ri­ence Cloud, the first pur­pose built plat­form for pow­er­ing expe­ri­ence busi­ness­es.
With­in each of the above cloud offer­ings Adobe uses 16 tech­nol­o­gy solu­tions across four of Adobe’s five cloud offer­ings.

Let’s uncov­er this a lit­tle bit more, I won’t cov­er every use case in which we use our tools, but hope­ful­ly give you a broad under­stand­ing of how they are applied.

We’ll start with under­stand­ing how we use our tools for col­lab­o­ra­tion. Adobe Acro­bat is the default tool glob­al­ly for doc­u­ment man­age­ment and as expect­ed we use this exten­sive­ly from every­thing to do with new hire can­di­dates around ben­e­fits and RSU infor­ma­tion, to feed­back forms and for Learn­ing & Devel­op­ment resources e.g. one-pagers, toolk­its, etc. for employ­ees. Inter­nal­ly we also use the Adobe Track & Send for send­ing and track­ing large files. Adobe Sign allows us to remove all the paper based sig­na­tures in the past and we use this for send­ing, track­ing and accep­tance of offer let­ters by new hires through to our employ­ees quar­ter­ly sales rev­enue num­bers rep­re­sen­ta­tions.

We then have a num­ber of deliv­ery & automa­tion tools. We use Adobe Cam­paign for the deliv­ery of our rela­tion­ship mar­ket­ing emails for uni­ver­si­ty recruit­ment, for our Adobe Life employ­ee newslet­ter and even for emails and push noti­fi­ca­tions at our big inter­nal events. Adobe Expe­ri­ence Man­ag­er pro­vides the con­tent host­ing, author­ing and tem­plate man­age­ment for the above activ­i­ties, in addi­tion to host­ing our Inside Adobe employ­ee por­tal and a host of employ­ee mobile appli­ca­tions for our high­ly mobile work­force. On Inside Adobe our employ­ee por­tal we also have Adobe TV where we host employ­ee expe­ri­ence videos using Adobe Prime­time. And last­ly under deliv­ery and automa­tion we use Adobe Social to cre­ate and pub­lish social media con­tent, and engage with our audi­ence on our social chan­nels and then mea­sure engage­ment, per­for­mance of social media cam­paigns and fol­low­ers.

Mov­ing onto Ana­lyt­ics & Insights, we use Adobe Ana­lyt­ics to mea­sure traf­fic to our career site, blog and inter­nal learn­ing pages. We also track every­thing from refer­ring domains to page views, mobile usage, user engage­ments, down­loads and more.

Under Learn­ing, we apply Adobe Cap­ti­vate, a learn­ing man­age­ment sys­tem that empow­ers us to set up, deliv­er, and track learn­ing for our employ­ees and devel­op skills-based learn­ing pro­grams.

Last­ly we have our Media Cre­ation tools. This is led by Adobe Illus­tra­tor for our logos, icons, info­graph­ics, typog­ra­phy and illus­tra­tions used to cre­ate brand­ing mate­ri­als for print, web, inter­ac­tive, video and mobile. This is then cen­tral­ized with Adobe Bridge for access to files and assets used for cre­ative projects relat­ed to learn­ing and devel­op­ment pro­grams. We pub­lish brochures for recruit­ment events, online dig­i­tal mag­a­zine for our blog and learn­ing mate­ri­als using Adobe InDe­sign as well as design­ing wire­frames for our web prop­er­ties. Our famous Adobe Pho­to­shop is used to cre­ate and enhance pho­tographs for our online sites, employ­ee pro­mo­tion­al mate­ri­als and online ads for our recruit­ing cam­paigns. And final­ly Pre­miere Pro allows us to pro­duce recruit­ing and learn­ing videos and Adobe Stock pro­vides a source for our images brand­ing mate­ri­als and pre­sen­ta­tions.
Hope­ful­ly this gives you’re a broad idea of how Adobe use our own tech­nol­o­gy and the depth and breadth of our offer­ing in being able to dri­ve exten­sive employ­ee expe­ri­ences across most employ­ee touch­points. In my sec­ond blog in this series I will show you an archi­tec­ture dia­gram which will show you exact­ly the cov­er­age Adobe has across the most com­mon employ­ee engage­ment touch­points.

Creative Business

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