‘코로나 블루’ 겪는 조직 구성원, 비즈니스 리더가 알아야 할 위기관리 리더십

모바일 앱 고객경험이 중요한 이유는 무엇인가?

포스트코로나 시대, 변화하는 CIO의 역할

Cross-Channel Marketing

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From digital silos to personalised audiences: How to achieve digital maturity

Accordant and nabtrade, NAB’s online investing platform, discuss how they streamlined nabtrade’s business to achieve digital maturity by implementing Adobe Marketing Cloud and Adobe Advertising Cloud

Tame Channels To Deliver Personalised Outcomes, Say Marketers

By taming multiple channels marketers are much better placed to provide their customers with a quality, personalised outcome.

Customer experience is the single most important factor for omnichannel success

It’s no secret that we live in an omnichannel world.

Part 3 – Customer Journey Mapping Workshop

A framework & tools to run a customer experience journey mapping workshop

Part 2 – Customer Journey Mapping Framework

A framework & tools to run a customer experience journey mapping workshop.

Part 1 – The Customer Journey Mapping Approach

A framework & tools to run a customer experience journey mapping workshop

Get your message to your customers across channels

Marketing campaigns can no longer target a single channel. Your customers typically reside across several channel areas so that’s where you need to be.

Adobe Campaign joins forces with Adobe Experience Manager to give great customer experience and drive customer loyalty

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