Leveraging Adobe’s 2018 Digital Retail Trends Report, Scott Rigby explains why a best-of-suite approach to technology delivers the most effective CX.
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What makes an amazing customer experience? Adobe Symposium India brought thousands of brands together to talk data, technology, talent and what makes them an experience business.
Customer Experience (CX) has been a key focus for marketers in recent times, so it’s no surprise that ‘optimising CX’ has been ranked the top marketing priority in 2018.
Our working lives have changed dramatically in just a few years. There’s the explosion of technologies such as collaboration tools, cloud computing and automation, for a start. We compete in a global marketplace and are now just as likely to work under contracts than in traditional, full-time positions.
Just as customer experience can drive business performance, employee experience also plays a pivotal role in the wellbeing of an organisation.
Adobe is bringing together some of the most formidable (human) thinkers within the Asia Pacific region to discuss the increasingly blurred boundary between the mind and the machine and what it might mean for the future of work.
Digital heads from globally recognised brands DBS Bank, StarHub and Discovery Networks Asia Pacific sat down with Adobe’s APAC strategy leads at the recent Adobe Experience Forum to share anecdotes on their digital transformation journey, and its impact on their business and customer experience.
From the rooftop barbeque of Hong Kong to Australia’s iconic backyard sizzler, you can tell a lot about a culture from its cuisine. Across India, Kalmi kebabs roast for 12 or more hours in the tandoor, while many Chinese dishes are defined by a single flash in the pan.
Adobe Experience Makers is a four-part podcast series about those working behind the scenes to craft smarter, more meaningful interactions that tap into the specific needs of customers in a region of staggering diversity, where no two markets are the same.