Adobe Digital Dialogue

Customer Experience

Adobe Symposium India: Experiences Are The Competitive Differentiator

What makes an amaz­ing cus­tomer expe­ri­ence? Adobe Sym­po­sium India brought thou­sands of brands togeth­er to talk data, tech­nol­o­gy, tal­ent and what makes them an expe­ri­ence busi­ness.

March 27, 2018 / Customer Experience /

Only urgency and action will prioritise Customer Experience in 2018

Cus­tomer Expe­ri­ence (CX) has been a key focus for mar­keters in recent times, so it’s no sur­prise that ‘opti­mis­ing CX’ has been ranked the top mar­ket­ing pri­or­i­ty in 2018.

Adobe Think Tank – The role of people in the future of work

Our work­ing lives have changed dra­mat­i­cal­ly in just a few years. There’s the explo­sion of tech­nolo­gies such as col­lab­o­ra­tion tools, cloud com­put­ing and automa­tion, for a start. We com­pete in a glob­al mar­ket­place and are now just as like­ly to work under con­tracts than in tra­di­tion­al, full-time posi­tions.

Adobe Asia Pacific Think Tank: The transformation of the work experience

Just as cus­tomer expe­ri­ence can dri­ve busi­ness per­for­mance, employ­ee expe­ri­ence also plays a piv­otal role in the well­be­ing of an organ­i­sa­tion.

Adobe Asia Pacific Think Tank: The role of machines in the future of work

Adobe is bring­ing togeth­er some of the most for­mi­da­ble (human) thinkers with­in the Asia Pacif­ic region to dis­cuss the increas­ing­ly blurred bound­ary between the mind and the machine and what it might mean for the future of work.

Southeast Asia’s most powerful brands share their transformation stories

Dig­i­tal heads from glob­al­ly recog­nised brands DBS Bank, StarHub and Dis­cov­ery Net­works Asia Pacif­ic sat down with Adobe’s APAC strat­e­gy leads at the recent Adobe Expe­ri­ence Forum to share anec­dotes on their dig­i­tal trans­for­ma­tion jour­ney, and its impact on their busi­ness and cus­tomer expe­ri­ence.