Amy Robson, Social & Media Optimisation Specialist, Adobe Systems –
With only days left till Adobe’s Digital Marketing Symposium, you might still be wondering what breakout session to attend? If you’re like me and you get excited about innovative and more effective ways to acquire customers or want to know more about the role social can play in a customer’s journey, then Captivating Your Audience is where it’s at.
- Hear about the newest innovations from our leading digital ad optimisation solution – Adobe Media Optimiser. Innovations that have delivered proven ROI uplifts on average of 16% (this is on top of the usual 20% uplift!!). I know… pretty cool right?!
- Get a better understanding of how to get the most out of Audience Management from the perspective of someone who has gone through the evaluation process as both a publisher and advertiser. 2014 is the inflection year for programmatic buying, so if you’re interested in delivering more targeted ads or experiences in real time, then don’t miss this!
- Figure out how socially mature your business is with our social maturity model. Aimed to help businesses grasp where they are in the maturity curve and realise strategies to help become a leading social brand.
- Leaving the best to last, we end with sessions revolving around integrating social successfully into customer communications and marketing strategies. Whether this is delivering an integrated campaign, or hearing best practices on how to engage with customers, we help join the dots and realise the value of an integrated strategy.