Adobe Digital Dialogue

April 18, 2013 /Customer Experience /

Forrester names Adobe the only leader in Web Content Management for Digital Experience

 

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A recent report pub­lished by For­rester Research recog­nised Adobe CQ as a leader in web expe­ri­ence man­age­ment. “The For­rester Wave™: Web Con­tent Man­age­ment For Dig­i­tal Cus­tomer Expe­ri­ence, Q2 2013” report looked at 10 web con­tent man­age­ment (WCM) prod­ucts, one of which was Adobe CQ, across 100 com­pre­hen­sive cri­te­ria such as vendor’s cur­rent offer­ing, strat­e­gy and mar­ket­ing pres­ence.

With enor­mous amounts of data and con­tent avail­able online, organ­i­sa­tions need to stand out to sur­vive. Atten­tion spans are get­ting short­er and organ­i­sa­tions only have a small win­dow of oppor­tu­ni­ty to cap­ture the customer’s atten­tion and stay rel­e­vant. What organ­i­sa­tions need is a web expe­ri­ence man­age­ment solu­tion that helps deliv­ers rel­e­vant and per­son­al con­tent based on desires expressed through data insights. This is where Adobe CQ comes into the pic­ture.

Adobe CQ is the foun­da­tion of the Adobe Expe­ri­ence Man­ag­er solu­tion with­in the Adobe Mar­ket­ing Cloud. It pro­vides dig­i­tal mar­keters with easy-to-use, web based appli­ca­tions for cre­at­ing, man­ag­ing and deliv­er­ing per­son­alised online expe­ri­ences. Reach­ing your cus­tomers in this ever­more-crowd­ed dig­i­tal world has nev­er been eas­i­er.

Down­load your com­pli­men­ta­ry copy of the full For­rester report here.

Not hap­py with your CMS? Join us for a live webi­nar and gain a bet­ter under­stand­ing of your cus­tomer through a com­pre­hen­sive and effec­tive web con­tent man­age­ment sys­tem. For more infor­ma­tion and to reg­is­ter please click here.

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