Honda deploys Adobe Experience Manager to improve customer experience on its Website
Like many multinational companies, Honda’s website involves various different editors and content creators from around the globe. They needed to create an environment that would manage workflow and processes seamlessly. This is why Honda, with the help of Adobe partner NS Solutions Corporation, has chosen to deploy Adobe Experience Manager to operate their large-scale global website and strengthen brand value by improving customer experience.
Adobe Experience Manager, which sits within Adobe Marketing Cloud, will aid Honda’s website management, unify content and to enable their One Source Multi Use content strategy, which aims to help increase efficiency by recreating the same content across diverse media. The solution is also expected to boost security by appropriately handling critical information.
By enhancing more efficient digital content use, Honda now expects the website to deliver a stronger return on investment.
Check out the website yourself: http://www.honda.com/