Digital transformation has long been at the center of every boardroom discussion, and a business imperative today. In spite of that, 7 in 10 companies in Asia Pacific have yet to really get started on their digital transformation, signaling a gap between expectations and delivery, and challenges to be tackled.
In case you missed it, here is a peek into the breakthrough experiences exhibited by the Adobe Global Delivery Center, at the Adobe India Symposium, 2017.
To be successful in the future, companies and brands need to engage beyond the transaction and beyond the screen – engage through empathy created and delivered via a fuller sensory experience.
By harnessing the combination of creativity and design, data-driven marketers have the ability to not just connect emotionally with customers, but to amaze them through personalised end-to-end experiences.
Experiences are the new basis for competition. If all we talk about is great digital marketing campaigns we would be missing the point because we think that digital experiences have the power to transform every aspect of our lives. They change the way we think, how we travel, how we spend our money, do our jobs and relate to each other
It’s no secret that we live in an omnichannel world.