어도비 애널리틱스 실전: 고객 리텐션 측정을 위한 마케팅 데이터 분석

비즈니스에 맞는 타깃은 어떻게 찾아내는가

어도비 애널리틱스 실전: B2B 마케팅 분석의 해법, 온오프라인 통합 데이터 분석

Customer Experience

Connect

Painting the perfect digital experience

In this digital era, leading brands across industries in India have adapted their marketing strategies to bring digital experiences to the core of their value proposition for customers.

Checking in to incredible customer experiences

When was the last time you went on a vacation? You might forget, but the hotel you stayed at, won’t.

Is Southeast Asia ready to make Experience its business?

Digital transformation has long been at the center of every boardroom discussion, and a business imperative today. In spite of that, 7 in 10 companies in Asia Pacific have yet to really get started on their digital transformation, signaling a gap between expectations and delivery, and challenges to be tackled.

Drive Immersive Customer Experiences with Adobe Experience Cloud

In case you missed it, here is a peek into the breakthrough experiences exhibited by the Adobe Global Delivery Center, at the Adobe India Symposium, 2017.

What are the possibilities of virtual reality as a creative tool?

To be successful in the future, companies and brands need to engage beyond the transaction and beyond the screen – engage through empathy created and delivered via a fuller sensory experience.

Visionary marketers make experience their business

By harnessing the combination of creativity and design, data-driven marketers have the ability to not just connect emotionally with customers, but to amaze them through personalised end-to-end experiences.

Defining a hotel’s digital marketing strategy

Customer’s expectations on the digital channels are rising and putting pressure on the hotel brands to respond quickly.

Great Experiences Are Fueling The Disruption Of Business

Experiences are the new basis for competition. If all we talk about is great digital marketing campaigns we would be missing the point because we think that digital experiences have the power to transform every aspect of our lives. They change the way we think, how we travel, how we spend our money, do our jobs and relate to each other

The Experience Evolution

The challenge for brands in this digital age is how to sustain an ongoing transformation to ensure customer experience is at the forefront of everything they do.

2017: The year of powerful customer experiences

The world around us is going increasingly digital, and brands in India are today more ready than ever, to leverage this wave of transformation.

Customer experience is the single most important factor for omnichannel success

It’s no secret that we live in an omnichannel world.

Part 3 – Customer Journey Mapping Workshop

A framework & tools to run a customer experience journey mapping workshop

Part 2 – Customer Journey Mapping Framework

A framework & tools to run a customer experience journey mapping workshop.

Part 1 – The Customer Journey Mapping Approach

A framework & tools to run a customer experience journey mapping workshop