Click here to read this article.
Data Driven Marketing
New research from Adobe Digital Insights (ADI) has found that despite a year-over-year increase in smartphone traffic, engagement rates continue to drop and desktop is preferred for conversion.
Over a decade ago, a savvy marketer in the advertising world would have been described as ‘creative’. In today’s digital world however, a successful marketer is someone that is not only creative but who also understands data.