어도비 애널리틱스 실전: 고객 리텐션 측정을 위한 마케팅 데이터 분석

비즈니스에 맞는 타깃은 어떻게 찾아내는가

어도비 애널리틱스 실전: B2B 마케팅 분석의 해법, 온오프라인 통합 데이터 분석

Data Driven Marketing

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A look into the future with Adobe Experience Cloud

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Consumption behavior demands changes in smartphone optimisation

New research from Adobe Digital Insights (ADI) has found that despite a year-over-year increase in smartphone traffic, engagement rates continue to drop and desktop is preferred for conversion.

The evolution of marketing – from Mad Men to Math Men

Over a decade ago, a savvy marketer in the advertising world would have been described as ‘creative’. In today’s digital world however, a successful marketer is someone that is not only creative but who also understands data.

How To Move The Customer Relationship From Casual To Serious

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Japanese internet giant Rakuten on spinach, data analysis, and customer satisfaction

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Data-driven marketing – transform your marketing tactics

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Discover the power of data at Adobe Digital Marketing Symposium 2015

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Data driven marketing – getting started guide

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Making data readable

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What’s An Analyst Worth to A Business Anyway?

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Leader of the Pack: Adobe emerges as the front-runner in web analytics

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Power to the Marketer!

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From Sales Zero to Hero: Digital Optimisation can change your website

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The culture of 1’s & 0’s

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