Adobe Digital Dialogue

Data Driven Marketing

September 7, 2016 / Data Driven Marketing /

Consumption behavior demands changes in smartphone optimisation

New research from Adobe Digital Insights (ADI) has found that despite a year-over-year increase in smartphone traffic, engagement rates continue to drop and desktop is preferred for conversion.

The evolution of marketing – from Mad Men to Math Men

Over a decade ago, a savvy marketer in the advertising world would have been described as ‘creative’. In today’s digital world however, a successful marketer is someone that is not only creative but who also understands data.

How To Move The Customer Relationship From Casual To Serious

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Japanese internet giant Rakuten on spinach, data analysis, and customer satisfaction

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Data-driven marketing – transform your marketing tactics

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April 28, 2015 / Data Driven Marketing /

Discover the power of data at Adobe Digital Marketing Symposium 2015

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