Adobe Digital Dialogue

Data Driven Marketing

September 7, 2016 / Data Driven Marketing /

Consumption behavior demands changes in smartphone optimisation

New research from Adobe Dig­i­tal Insights (ADI) has found that despite a year-over-year increase in smart­phone traf­fic, engage­ment rates con­tin­ue to drop and desk­top is pre­ferred for con­ver­sion.

The evolution of marketing – from Mad Men to Math Men

Over a decade ago, a savvy mar­keter in the adver­tis­ing world would have been described as ‘cre­ative’. In today’s dig­i­tal world how­ev­er, a suc­cess­ful mar­keter is some­one that is not only cre­ative but who also under­stands data.

How To Move The Customer Relationship From Casual To Serious

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Japanese internet giant Rakuten on spinach, data analysis, and customer satisfaction

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Data-driven marketing – transform your marketing tactics

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April 28, 2015 / Data Driven Marketing /

Discover the power of data at Adobe Digital Marketing Symposium 2015

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