Adobe Digital Dialogue

Adobe and Swinburne: Partners in Digital Transformation

As a leader in deliv­er­ing excep­tion­al dig­i­tal expe­ri­ences, Adobe is always on the look­out for oppor­tu­ni­ties to forge our own path of inno­va­tion, while sup­port­ing and encour­ag­ing oth­ers to do the same.

Our world-first part­ner­ship with Melbourne’s Swin­burne Uni­ver­si­ty of Tech­nol­o­gy is a prime exam­ple of this, as it increas­es the breadth of the university’s dig­i­tal adver­tis­ing tech­nol­o­gy major and minor cur­ricu­lum – includ­ing Bach­e­lors of Busi­ness, Arts, and Media and Com­mu­ni­ca­tions – by incor­po­rat­ing the com­plete Adobe Mar­ket­ing Cloud plat­form, includ­ing train­ing mate­ri­als and accred­it­ed teach­ing prac­tices.

Left is Tony Katsabaris, Adobe APAC Senior Director of Public Sector and Education, right is Swinburne’s Professor Scott Thompson-Whiteside, Executive Dean of the Faculty of Health Arts and Design

Left, Tony Katsabaris, Adobe APAC Senior Direc­tor of Pub­lic Sec­tor and Edu­ca­tion
Right, Swinburne’s Pro­fes­sor Scott Thomp­son-White­side, Exec­u­tive Dean of the Fac­ul­ty of Health Arts and Design

 

This direct­ly address­es the dig­i­tal skills gap we’ve seen grow­ing in Aus­tralia, arm­ing stu­dents with the skills they need to suc­ceed in today’s work­place, and giv­ing them the con­fi­dence to blaze inno­v­a­tive paths of their own in their post-uni­ver­si­ty careers.

Not only that, but the intro­duc­tion of Adobe Mar­ket­ing Cloud to Swin­burne will make it eas­i­er for the uni­ver­si­ty to cre­ate an incred­i­ble dig­i­tal expe­ri­ence, improv­ing engage­ment with cur­rent and poten­tial stu­dents, as well as alum­ni. This is anoth­er essen­tial addi­tion to Swinburne’s arse­nal in the fight against the dig­i­tal skills short­age, and col­lab­o­ra­tions of this kind are some­thing Aus­tralia needs to start see­ing more of.

Left, Swinburne’s Pro­fes­sor Scott Thomp­son-White­side, Exec­u­tive Dean of the Fac­ul­ty of Health Arts and Design
Right, Tony Katsabaris, Adobe APAC Senior Direc­tor of Pub­lic Sec­tor and Edu­ca­tion

 

The short­age in dig­i­tal skills will increas­ing­ly impact Australia’s work­force as we move for­ward, and it’s esti­mat­ed that over the next five years the coun­try will require 100,000 infor­ma­tion and com­mu­ni­ca­tions tech­nol­o­gy (ICT) work­ers. Despite this, the num­ber of grad­u­ates with ICT qual­i­fi­ca­tions has declined sig­nif­i­cant­ly since the ear­ly 2000s*, and some employ­ers are already seek­ing to coun­ter­act the trend – Nation­al Aus­tralia Bank (NAB) recent­ly launch­ing a pro­gram to hire grad­u­ates direct­ly from Swinburne’s dig­i­tal adver­tis­ing tech­nol­o­gy major in an effort to side­step any short­age in ICT work­ers.

For­tu­nate­ly, Swinburne’s trans­for­ma­tion will help to com­bat this down­ward spi­ral and see the ful­fil­ment of its poten­tial as an incu­ba­tor for high­ly-skilled, dig­i­tal­ly-savvy mem­bers of the Aus­tralian work­force. Adobe is proud to be a facil­i­ta­tor of this vital process.

*Australia’s Dig­i­tal Pulse, Aus­tralian Com­put­er Soci­ety with Deloitte Access Eco­nom­ics

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