Adobe and Swinburne: Partners in Digital Transformation
As a leader in delivering exceptional digital experiences, Adobe is always on the lookout for opportunities to forge our own path of innovation, while supporting and encouraging others to do the same.
Our world-first partnership with Melbourne’s Swinburne University of Technology is a prime example of this, as it increases the breadth of the university’s digital advertising technology major and minor curriculum – including Bachelors of Business, Arts, and Media and Communications – by incorporating the complete Adobe Marketing Cloud platform, including training materials and accredited teaching practices.
This directly addresses the digital skills gap we’ve seen growing in Australia, arming students with the skills they need to succeed in today’s workplace, and giving them the confidence to blaze innovative paths of their own in their post-university careers.
Not only that, but the introduction of Adobe Marketing Cloud to Swinburne will make it easier for the university to create an incredible digital experience, improving engagement with current and potential students, as well as alumni. This is another essential addition to Swinburne’s arsenal in the fight against the digital skills shortage, and collaborations of this kind are something Australia needs to start seeing more of.
The shortage in digital skills will increasingly impact Australia’s workforce as we move forward, and it’s estimated that over the next five years the country will require 100,000 information and communications technology (ICT) workers. Despite this, the number of graduates with ICT qualifications has declined significantly since the early 2000s*, and some employers are already seeking to counteract the trend – National Australia Bank (NAB) recently launching a program to hire graduates directly from Swinburne’s digital advertising technology major in an effort to sidestep any shortage in ICT workers.
Fortunately, Swinburne’s transformation will help to combat this downward spiral and see the fulfilment of its potential as an incubator for highly-skilled, digitally-savvy members of the Australian workforce. Adobe is proud to be a facilitator of this vital process.
*Australia’s Digital Pulse, Australian Computer Society with Deloitte Access Economics