Adobe Digital Dialogue

Adobe and Yonsei University Leading Digital Innovation

Inno­va­tion and edu­ca­tion go hand-in-hand in the age of dig­i­tal dis­rup­tion. As busi­ness­es in Korea embark on dig­i­tal trans­for­ma­tion, it is appar­ent new skills and capa­bil­i­ties are need­ed more than ever across a range of pro­fes­sions and indus­tries.

Yon­sei Uni­ver­si­ty in Korea has signed a mul­ti­lat­er­al mem­o­ran­dum of under­stand­ing (MOU) with Adobe, Sam­sung Elec­tron­ics, CJ E&M and KT to ensure the future work­force has the dig­i­tal skills need­ed in the era of Expe­ri­ence Busi­ness­es.

The MOU cer­e­mo­ny held in Korea on 30 June acknowl­edged the col­lab­o­ra­tion between Adobe and Yon­sei Uni­ver­si­ty to devel­op cur­ric­u­la uti­liz­ing Adobe’s indus­try-lead­ing cloud plat­form.

“As busi­ness­es in Korea and around the world embark on dig­i­tal trans­for­ma­tion it is appar­ent that dig­i­tal skills are need­ed more than ever,” Paul Rob­son, Pres­i­dent, Adobe Asia Pacif­ic, said.

“At Adobe, we under­stand the impor­tance of knowl­edge of dig­i­tal tech­nolo­gies in enhanc­ing stu­dents’ long-term employ­a­bil­i­ty. We also know that busi­ness­es need dig­i­tal­ly savvy employ­ees to bet­ter engage with their cus­tomers and deliv­er amaz­ing expe­ri­ences.”

Korea has an excit­ing dig­i­tal econ­o­my, an appetite for dig­i­tal acces­si­bil­i­ty and the world’s high­est num­ber of broad­band ser­vices per capi­ta. Korea ranked #4 in the list of the most-tech savvy gov­ern­ments of 2016 by the World Eco­nom­ic Forum. Inter­net pen­e­tra­tion reached 91 per cent last year with dig­i­tal trans­for­ma­tion influ­enc­ing all indus­tries and sec­tors, includ­ing edu­ca­tion.

Pro­vid­ing stu­dents with real-world dig­i­tal skills

Yon­sei Uni­ver­si­ty is set to estab­lish a dig­i­tal inno­va­tion cam­pus to help its stu­dents upskill to meet the needs of the dig­i­tal econ­o­my – they will be able to take cours­es prepar­ing them for the demands of future jobs and devel­op skill sets across dig­i­tal con­tent cre­ation, design, man­age­ment, analy­sis and exe­cu­tion.

Sam­sung Elec­tron­ics will pro­vide per­son­al com­put­ers cus­tomised for the new cur­ric­u­la, while Kore­an media and enter­tain­ment con­tent com­pa­ny CJ E&M and tel­co KT will offer sup­port through col­lab­o­ra­tion with con­tent experts and cre­ators, and vir­tu­al real­i­ty (VR) tech­nol­o­gy.

“The dig­i­tal skills gap between edu­ca­tion and the work­place is grow­ing and busi­ness needs tal­ent­ed peo­ple to dri­ve inno­va­tion more than ever,” Yong-hak Kim, Pres­i­dent of Yon­sei Uni­ver­si­ty, said.

“This col­lab­o­ra­tion will pro­vide impor­tant momen­tum for dig­i­tal inno­va­tion in edu­ca­tion by nur­tur­ing tal­ent who can dri­ve the fourth indus­tri­al rev­o­lu­tion.”

Boost­ing busi­ness through dig­i­tal dis­rup­tion and inno­va­tion

Busi­ness­es not just in Korea, but all around the world, are look­ing for dig­i­tal­ly-skilled employ­ees so they can bet­ter engage with their cus­tomers and deliv­er the best pos­si­ble expe­ri­ences to dri­ve busi­ness results.

Adobe Cre­ative Cloud and Adobe Expe­ri­ence Cloud pro­vide busi­ness­es with state-of-the-art cre­ative and dig­i­tal mar­ket­ing solu­tions. Adobe is com­mit­ted to col­lab­o­rat­ing with edu­ca­tion­al insti­tu­tions to pow­er dig­i­tal inno­va­tion and upskill stu­dents in the indus­try-lead­ing cloud plat­forms.

As busi­ness­es con­tin­ue to evolve with­in the dig­i­tal econ­o­my and expe­ri­ence-led mar­ket­place, demand for dig­i­tal­ly skilled grad­u­ates is only going to increase. In redefin­ing the cur­ric­u­la and part­ner­ing with Adobe, Yon­sei Uni­ver­si­ty is pro­vid­ing cut­ting-edge edu­ca­tion and nur­tur­ing dig­i­tal­ly skilled tal­ent for the future.

Adobe is chang­ing the world through dig­i­tal expe­ri­ences. For more infor­ma­tion, vis­it our web­site.

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