Adobe Digital Dialogue

Adobe and Yonsei University Leading Digital Innovation

Innovation and education go hand-in-hand in the age of digital disruption. As businesses in Korea embark on digital transformation, it is apparent new skills and capabilities are needed more than ever across a range of professions and industries.

Yonsei University in Korea has signed a multilateral memorandum of understanding (MOU) with Adobe, Samsung Electronics, CJ E&M and KT to ensure the future workforce has the digital skills needed in the era of Experience Businesses.

The MOU ceremony held in Korea on 30 June acknowledged the collaboration between Adobe and Yonsei University to develop curricula utilizing Adobe’s industry-leading cloud platform.

“As businesses in Korea and around the world embark on digital transformation it is apparent that digital skills are needed more than ever,” Paul Robson, President, Adobe Asia Pacific, said.

“At Adobe, we understand the importance of knowledge of digital technologies in enhancing students’ long-term employability. We also know that businesses need digitally savvy employees to better engage with their customers and deliver amazing experiences.”

Korea has an exciting digital economy, an appetite for digital accessibility and the world’s highest number of broadband services per capita. Korea ranked #4 in the list of the most-tech savvy governments of 2016 by the World Economic Forum. Internet penetration reached 91 per cent last year with digital transformation influencing all industries and sectors, including education.

Providing students with real-world digital skills

Yonsei University is set to establish a digital innovation campus to help its students upskill to meet the needs of the digital economy – they will be able to take courses preparing them for the demands of future jobs and develop skill sets across digital content creation, design, management, analysis and execution.

Samsung Electronics will provide personal computers customised for the new curricula, while Korean media and entertainment content company CJ E&M and telco KT will offer support through collaboration with content experts and creators, and virtual reality (VR) technology.

“The digital skills gap between education and the workplace is growing and business needs talented people to drive innovation more than ever,” Yong-hak Kim, President of Yonsei University, said.

“This collaboration will provide important momentum for digital innovation in education by nurturing talent who can drive the fourth industrial revolution.”

Boosting business through digital disruption and innovation

Businesses not just in Korea, but all around the world, are looking for digitally-skilled employees so they can better engage with their customers and deliver the best possible experiences to drive business results.

Adobe Creative Cloud and Adobe Experience Cloud provide businesses with state-of-the-art creative and digital marketing solutions. Adobe is committed to collaborating with educational institutions to power digital innovation and upskill students in the industry-leading cloud platforms.

As businesses continue to evolve within the digital economy and experience-led marketplace, demand for digitally skilled graduates is only going to increase. In redefining the curricula and partnering with Adobe, Yonsei University is providing cutting-edge education and nurturing digitally skilled talent for the future.

Adobe is changing the world through digital experiences. For more information, visit our website.

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