Digital Government has the power to transform delivery of public services to make it easier and better for citizens to transact with government. It is one the most important topics currently under discussion in the Asia Pacific region. From countries as diverse as India and Malaysia to Singapore and New Zealand, governments across the region are looking for ways to use technology and innovate in digital government services.
Digital Government Programs
For example, the Digital India Program is one of the government’s top priorities and it seeks to increase digital infrastructure, deliver services digitally and improve digital literacy. In Australia the newly created Digital Transformation Office aims to transform the way public services are designed and delivered across all levels of government. In Singapore, the Smart Nation Program seeks to harness ICT, networks and data to increase citizen engagement.
And this is just the beginning. Countries throughout Asia Pacific are looking for ways to streamline government services, boost transparency, and improve citizen engagement. This groundswell of interest throughout the region is good news, because although many of these programs are in the pilot phase, they are supported by approaches and strategies based on well-tested technologies. This means there’s no need for digital government strategies to start from scratch – there’s no need for new processes, because citizens in most cases are already well ahead.
In many countries such as Australia and Japan, everything from banking services, to education is already available online and usually also through mobile services. Not only are the citizens of these countries ready for digital government, in most cases they are expecting it. In areas where digital infrastructure is still developing, governments have the opportunity to leapfrog service delivery technology by enabling mobile-first approaches to digital government services.
Innovative governments are making the most of existing technologies and strategies drawn from the private sector, and customer-focused experiential design techniques are coming to the fore when it comes to public service design.
Although each different national program has a particular emphasis, whether it be on engagement, efficiency or service delivery, all government programs necessarily have a strong focus on accountability. The good news is that digital platforms are able to deliver a level of transparency and reporting which significantly exceeds previous delivery mechanisms, making it an ideal match for government services. It’s also important for government staff to realize they don’t have to make this journey alone. There are ample opportunities for government representatives around the region to take every opportunity to share ideas and build on the success of others programs.
Whether it’s forms, rebates or bus timetables, citizens are looking for their interactions to become personalized, contextual and secure – they expect what they’ve always expected from government, only now they want it to come to them through their smart phones.
Find out more at Adobe Digital Marketing Symposium
Find out what’s been done, what is being done, and what will be done – digital government is all about discovering the art of the possible.
Adobe is working with governments across Asia Pacific and bringing together thought leaders in digital government service delivery to share their experiences in transformation. Join us at the Digital Government session at the Digital Marketing Symposium in Sydney and Singapore to hear from government and technology leaders on what’s next for enabling innovation for citizens.
Register for the Digital Government track in Adobe Digital Marketing Sydney here.
Register for the Digital Government track in Adobe Digital Marketing Singapore here.
Cover image courtesy of KROMKRATHOG at FreeDigitalPhotos.net