Emerging artificial intelligence (AI) technologies are already changing the way most industries operate. For marketers, the technology’s potential to predict what customers want in a way that has never existed before is already having a profound effect on the way they do business.
When virtually anything and everything can be measured, the concern arises that measurement has become an end in itself. The question now emerging is whether companies are analysing the most appropriate data, or have the right platforms in place for a ‘full view’.
Measuring return on investment (ROI) is a sensible thing to do when you have to allocate scarce resources with constantly tight budgets.
The rise of e-commerce. Y2K. The personal computer. The smartphone revolution. Social media. How could a single consultancy shepherd its clients through the constantly changing tech landscape of the last 20 years?
When it comes to food, Asia has a wider (and tastier) offering than anywhere else in the world, but it’s the secret corner stalls and hidden alleyways where you’ll find the longest lines.
From the rooftop barbeque of Hong Kong to Australia’s iconic backyard sizzler, you can tell a lot about a culture from its cuisine. Across India, Kalmi kebabs roast for 12 or more hours in the tandoor, while many Chinese dishes are defined by a single flash in the pan.