Adobe Digital Dialogue

Digital Marketing

November 30, 2017 / Digital Marketing /

Retailing 2018: the mobile customer is king

Rapid change in the dig­i­tal mar­ket­place may give some retail­ers anx­i­ety, but a clos­er inspec­tion reveals how close retail­ing remains to its roots.

From digital silos to personalised audiences: How to achieve digital maturity

Accor­dant and nab­trade, NAB’s online invest­ing plat­form, dis­cuss how they stream­lined nabtrade’s busi­ness to achieve dig­i­tal matu­ri­ty by imple­ment­ing Adobe Mar­ket­ing Cloud and Adobe Adver­tis­ing Cloud

October 26, 2017 / Digital Marketing /

Artificial intelligence is revolutionising the global marketing sector

Emerg­ing arti­fi­cial intel­li­gence (AI) tech­nolo­gies are already chang­ing the way most indus­tries oper­ate. For mar­keters, the technology’s poten­tial to pre­dict what cus­tomers want in a way that has nev­er exist­ed before is already hav­ing a pro­found effect on the way they do busi­ness.

October 23, 2017 / Digital Marketing /

Best ways to measure content marketing? Qantas CMO Stephanie Tully explains her approach

When vir­tu­al­ly any­thing and every­thing can be mea­sured, the con­cern aris­es that mea­sure­ment has become an end in itself. The ques­tion now emerg­ing is whether com­pa­nies are analysing the most appro­pri­ate data, or have the right plat­forms in place for a ‘full view’.

October 16, 2017 / Digital Marketing /

Focus on what matters when tracking your content marketing

Mea­sur­ing return on invest­ment (ROI) is a sen­si­ble thing to do when you have to allo­cate scarce resources with con­stant­ly tight bud­gets.

Meet the Wipro Experience Maker: Naveen Rajdev

The rise of e-com­merce. Y2K. The per­son­al com­put­er. The smart­phone rev­o­lu­tion. Social media. How could a sin­gle con­sul­tan­cy shep­herd its clients through the con­stant­ly chang­ing tech land­scape of the last 20 years?