Adobe Digital Dialogue

Digital Marketing

Visionary marketers make experience their business

By harnessing the combination of creativity and design, data-driven marketers have the ability to not just connect emotionally with customers, but to amaze them through personalised end-to-end experiences.

April 20, 2017 / Digital Marketing / Events /

Digital transformation – why is it so important?

Not every business sees digital transformation as a burning problem. However, the momentum for digital disruption is building and laggard industries such as manufacturing, consumer goods, traditional brick ‘n mortar and pharmaceutical are at risk.

April 13, 2017 / Digital Marketing /

Personalised digital experience defining the automotive industry

Personalisation cannot happen without information, but information cannot be utilised without data management and breaking down silo walls.

April 13, 2017 / Digital Marketing /

Lets talk about the Future of Work

Part of what Adobe does is advise our customers about how to transform, to be more digitally capable. Ostensibly this is a conversation about change and about making customer experiences better using technology.

Micro moments marketing and its relevance in India

It’s official – humans have a shorter attention span than the goldfish. Eight seconds compared to 9 seconds for a goldfish.

April 10, 2017 / Digital Marketing /

For FSI, ‘Wait & See’ is No Longer an Option

The 2017 Digital Trends Report is now out, and for the first time, Adobe & Econsultancy have delivered a deep dive special report for Financial Services & Insurance.