The wealth of advertising and marketing data available for capture means brands that fail to target customers with customisation – and relevance – have nowhere to hide. In the age of personalisation and customer experience, digital advertising has the opportunity to serve both the brand and customer.
Despite exaggerated speculations that email is dead, email is very much alive and well. With the rise and fall in popularity of many other marketing channels, email still plays a critical role and is about to transform dramatically.
With the impending arrival of Amazon, creating memorable customer experiences needs to be a priority for all Australian businesses. As digital technology continues to disrupt, businesses are no longer dictating their relationship with customers.
Business in India is transforming radically – colossal forces of technology have changed the face of India in innumerable ways in the past two decades. Disruptions and innovations are creating new kinds of business models.
Marketers are being told they need to create compelling human experiences for consumers in order to build greater connections.
Adobe’s India and APAC teams pulled off a resounding success at the second annual Adobe Symposium at the Grand Hyatt in Mumbai on May 3-4, with more than 1400 attendees from the best brands coming together under one roof.