What makes an amazing customer experience? Adobe Symposium India brought thousands of brands together to talk data, technology, talent and what makes them an experience business.
Rapid change in the digital marketplace may give some retailers anxiety, but a closer inspection reveals how close retailing remains to its roots.
Accordant and nabtrade, NAB’s online investing platform, discuss how they streamlined nabtrade’s business to achieve digital maturity by implementing Adobe Marketing Cloud and Adobe Advertising Cloud
Emerging artificial intelligence (AI) technologies are already changing the way most industries operate. For marketers, the technology’s potential to predict what customers want in a way that has never existed before is already having a profound effect on the way they do business.
When virtually anything and everything can be measured, the concern arises that measurement has become an end in itself. The question now emerging is whether companies are analysing the most appropriate data, or have the right platforms in place for a ‘full view’.
Measuring return on investment (ROI) is a sensible thing to do when you have to allocate scarce resources with constantly tight budgets.