Sneaks is always a popular session at Adobe Symposium. If you’re not familiar, it’s where our engineers and developers give us all a preview of what they’re cooking up in Adobe’s research labs.
At Symposium 2016 held in Mumbai on April 28, we spoke to Tamara Gaffney, Principal Analyst, Adobe Digital Index, about the future of digital marketing and how brands can be better prepared. Here are her 7 predictions for digital marketers.
Digital has never been easier than it is today. But as it becomes the norm, it has raised expectations and complexity. Digital transformation has become more survival measure than luxury.