The travel sector was among the early adopters of digital technology, ensuring it could meet the needs of tech-smart and social-media-savvy travelers.
There are vast differences between retailers that were born digital and those that started out as bricks-and-mortar stores then added digital as a go-to-market channel.
Customer’s expectations on the digital channels are rising and putting pressure on the hotel brands to respond quickly.
The report, based on the global analysis of 1.7 trillion visits to more than 16,000 websites between January 2014 and January 2017, found that smartphones were the source of 500 million new internet users globally. India and China delivered a staggering 366.3 million new consumers – 268.9 million and 97.4 million respectively, while Indonesia accounted for 15.7 million new internet visitors.
Experiences are the new basis for competition. If all we talk about is great digital marketing campaigns we would be missing the point because we think that digital experiences have the power to transform every aspect of our lives. They change the way we think, how we travel, how we spend our money, do our jobs and relate to each other
Data has assumed a critical place in the arsenal of Australia’s marketers. The insights it provides and the visibility great analysis delivers on matters such like campaign performance is driving greater investment in data science.