By harnessing the combination of creativity and design, data-driven marketers have the ability to not just connect emotionally with customers, but to amaze them through personalised end-to-end experiences.
Not every business sees digital transformation as a burning problem. However, the momentum for digital disruption is building and laggard industries such as manufacturing, consumer goods, traditional brick ‘n mortar and pharmaceutical are at risk.
Personalisation cannot happen without information, but information cannot be utilised without data management and breaking down silo walls.
Part of what Adobe does is advise our customers about how to transform, to be more digitally capable. Ostensibly this is a conversation about change and about making customer experiences better using technology.
It’s official – humans have a shorter attention span than the goldfish. Eight seconds compared to 9 seconds for a goldfish.
The 2017 Digital Trends Report is now out, and for the first time, Adobe & Econsultancy have delivered a deep dive special report for Financial Services & Insurance.