Adobe Digital Dialogue

A New Era of Customer Interaction: Great Eastern selects Adobe Marketing Cloud to Power its Transformation Digital Strategy

Stephen Hamill, Direc­tor of Adobe Mar­ket­ing Cloud for SEA – LinkedIn @stephen­hamill

Great East­ern, the old­est and most-estab­lished life insur­ance group in South­east Asia is embrac­ing the dig­i­tal future with the imple­men­ta­tion of Adobe Mar­ket­ing Cloud.  Adobe’s com­pre­hen­sive dig­i­tal mar­ket­ing solu­tions, dri­ven by pow­er­ful data ana­lyt­ic capa­bil­i­ties will pro­vide Great East­ern with a key com­pet­i­tive advan­tage and ush­er a new era of cus­tomer inter­ac­tion.

Great East­ern is among the first com­pa­nies glob­al­ly to imple­ment all five dig­i­tal mar­ket­ing solu­tions, rolling out Adobe Ana­lyt­ics, Adobe Tar­get, Adobe Expe­ri­ence Man­ag­er includ­ing Scene7, Adobe Media Opti­miz­er, and Adobe Social.

In the high­ly frag­ment­ed and noisy dig­i­tal world, a key solu­tion to stand­ing out from your com­peti­tors is through deliv­er­ing tar­get­ed and rel­e­vant con­tent to your cus­tomers. This is what Great East­ern plans to do with the help of Adobe Expe­ri­ence Man­ag­er. A per­son­alised online expe­ri­ence for cus­tomers can be cre­at­ed based on bet­ter insights as to their needs and expec­ta­tions. By cus­tomis­ing rel­e­vant infor­ma­tion to indi­vid­u­als, cus­tomers will have an even stronger rela­tion­ship with the brand and will be more sat­is­fied.

Anoth­er high­light of the imple­men­ta­tion will be the intro­duc­tion of Adobe Media Opti­miz­er, the industry’s first ful­ly inte­grat­ed dig­i­tal adver­tis­ing plat­form that deliv­ers cross-chan­nel ad man­age­ment, opti­miza­tion and fore­casts across search, dis­play and social media cam­paigns for peak return on invest­ment. Great East­ern is look­ing to use Adobe Media Opti­miser to analyse how their online adver­tis­ing cam­paigns are per­form­ing in real-time and be able to effi­cient­ly adjust and opti­mise their strat­e­gy, so as to ensure they deliv­er return on invest­ment.

Great East­ern will also make use of Adobe Social to man­age and opti­mize their lat­est social engage­ment cam­paign on Face­book launch­ing July 15. The Live Great Chal­lenge is a fun cam­paign aimed at sup­port­ing con­sumers to make small lifestyle changes which will have a great impact on their well-being.

The solu­tion imple­men­ta­tion has begun and will con­tin­ue in the months ahead. Great East­ern is embrac­ing dig­i­tal strate­gies that bring val­ue to cus­tomers as well as give it that valu­able edge over its com­peti­tors.

Digital Marketing

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