Acer gets popular on Facebook!
In this digital era, where social media is becoming an integral platform for engagement with consumers, companies around the world are looking to optimize their social presence. The challenges companies are facing is driving membership’s growth, delivering ongoing engagement and generating awareness on new products and campaigns through multiple channels. These challenges are amplified in regions like Asia, which is so richly diverse in culture and language.
With Facebook still taking the lead as the number 1 social platform in the world, Acer, like many other brands, hoped to leverage the enormous Facebook global community base to increase its mind share and market share. They succeeded: discover how Acer leveraged Adobe Social and Multi-channel Advertising Technology to increase its US Facebook fan base by 10 times! Adobe Digital Marketing Suite acts as an all-encompassing and comprehensive digital marketing solution. From content publishing and management to integrated paid media optimization and the underlying analytics to give you insights to optimize customer experience in real time.
Read on to learn how Acer used the Adobe solutions to drive awareness and participation in its sweepstakes competition while boosting follower acquisition. Just click on the link below and register with your contact details.