Adobe names their Partners of the Year

Digital MarketingEvents

Adobe Symposium has firmly established itself as the digital marketing event of the year. With a mix of keynotes, expert and celebrity speakers, product demos, customer case studies, product sneak peeks, and more, it’s the one conference digital marketing and business leaders and innovators can’t afford to miss.

As well as a star-studded line-up of talks and events, Adobe recognised its partners across various categories at an awards ceremony celebrating their achievements, innovations, and dedication to customer success using Adobe technologies.

At the Adobe India Symposium Partner Insiders event held on 3 May 2017, 200 representatives from leading-edge digital agencies, system integrators, and developers were on hand to see Tata Consultancy Services (TCS) named Partner of the Year in the System Integrator category and Interactive Avenues recognised in the Agency category.

“Adobe is committed to delivering engaging and personalised digital experiences for brands across India…it is my privilege to recognise and reward some of the best client success stories globally, here in India,” said Damon Scarr, Director of Partner Sales Adobe Asia Pacific.

We are delighted to announce TCS and Interactive Avenues as the winners of our Partner of the Year titles and thank the teams for their contribution to Adobe and our joint client’s delivery of exceptional customer experiences.

TCS is a globally-renowned system integrator and quickly capitalised on the digital opportunity with Adobe India by investing in a strong Digital Centre of Excellence.

Tata Consultancy Services

Tata Consultancy Services at the Adobe India Symposium Partner Insiders event held on 3 May 2017


“Interactive Avenues, one of India’s leading media brands, is recognised for their excellence in utilising Adobe’s Media Optimizer platform, with the combination of Adobe Analytics and Audience Manager to deliver key successes and efficiencies for their clients. Interactive Avenues has been one of the first media agencies to utilise this strategy and our joint clients are reaping the benefits,” said Scarr.

Interactive Avenues

Interactive Avenues at the Adobe India Symposium Partner Insiders event held on 3 May 2017


A few weeks later, Adobe Symposium Sydney took place on 23-24 May at the world-famous Sydney Opera House, and was attended by a record breaking 2,000+ marketing and business leaders.

At the exclusive Adobe Partners Insiders Event, Adobe presented BizTech with the 2017 ANZ Adobe Digital Marketing Partner of the Year Award. The award recognises BizTech as the top-performing digital marketing partner for Australia and New Zealand. Accenture Interactive was named runner-up.

Accenture Interactive

Accenture Interactive at the Adobe Sydney Symposium Partner Insiders event held on 23 May 2017


“Adobe empowers Australian and New Zealand-based brands to deliver engaging and personalised digital experiences for their customers,” said Scarr.

“BizTech is recognised for its excellence in utilising Adobe Experience Cloud to deliver key successes and efficiencies for their clients…Both BizTech and Accenture Interactive are helping to transform our joint customer experiences from ordinary to extraordinary,” said Scarr.


BizTech at the Adobe Sydney Symposium Partner Insiders event held on 23 May 2017


Adobe partners with the best agencies, consultancies and technology providers across Asia Pacific to help solve the challenges unique to your business and present the opportunities to create competitive separation in your industry. Find a partner that best meets your needs in Australia and India.

Digital Marketing, Events

Posted on 06-14-2017


  • By Bernhard Hamaker - 4:09 AM on June 20, 2017   Reply

    Congrats to Tata. I’ve been watching them for a while and I think they have some of the best vision of any company in India.

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