Adobe Digital Dialogue

August 6, 2013 /Digital Marketing /

Adobe Positioned as Leaders for Web Content Management in Gartner report

Paula Parkes, Head of Mar­ket­ing, Adobe Mar­ket­ing Cloud, APAC – LinkedIn @Key­we­bird

23cf90cIn a recent­ly pub­lished Gart­ner report, ‘Mag­ic Quad­rant for Web Con­tent Man­age­ment’, Adobe is posi­tioned fur­thest up and to the right in the Lead­ers Quad­rant.  The Gart­ner report high­lights the dynam­ic and rapid­ly grow­ing nature of the web con­tent man­age­ment mar­ket and posi­tions Adobe as a leader. Down­load your com­pli­men­ta­ry copy of the report here.

In this dig­i­tal age, Web con­tent man­age­ment (WCM) plays an increas­ing­ly impor­tant role in busi­ness per­for­mance. The days of sim­ple web pub­lish­ing are long gone; orga­ni­za­tions now require a range of dig­i­tal mar­ket­ing capa­bil­i­ties for deliv­er­ing the ulti­mate cus­tomer expe­ri­ence. It has become the cen­tral point of coor­di­na­tion for ini­tia­tives involv­ing enterprise’s online pres­ence, and has become inte­gral for organ­i­sa­tions look­ing to opti­mise their online chan­nels in areas such as cus­tomer expe­ri­ence, e-com­merce, dig­i­tal mar­ket­ing, mul­ti­chan­nel mar­ket­ing and web­site con­sol­i­da­tion.

The Gart­ner results val­i­dates Adobe’s jour­ney from con­tent man­age­ment to a new phase of mar­ket­ing-dri­ven expe­ri­ence man­age­ment.  We see many Adobe cus­tomers across APAC mak­ing this shift and rec­og­niz­ing the impor­tance of WCM in the cur­rent cli­mate of dig­i­tal dis­rup­tion. Com­pa­nies such as Malaysian Air­lines, Great East­ern, Uni­ver­si­ty of Auck­land, Leno­vo, Korea Tele­com and Fair­fax NZ, to name a few, have part­nered with Adobe to cre­ate, man­age and deliv­er per­son­alised online expe­ri­ences.

Loni Stark, Direc­tor of Prod­uct, Solu­tion & indus­try Mar­ket­ing has high­light­ed three things all organ­i­sa­tions must con­sid­er as they use WCM:

1)      You need the best solu­tions to pro­pel you for­ward in the crowd­ed and noisy dig­i­tal space.

2)      It’s all about mobile, which is becom­ing the pre­ferred inter­face for con­sumers.

3)      Tim­ing is every­thing; brands need to deliv­er an amaz­ing and per­son­alised cus­tomer expe­ri­ence in the last mil­lisec­ond.

Read Loni’s blog here.

You can also read the full press release here.

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