Adobe Digital Dialogue

August 6, 2013 /Digital Marketing /

Adobe Positioned as Leaders for Web Content Management in Gartner report

Paula Parkes, Head of Marketing, Adobe Marketing Cloud, APAC – LinkedIn @Keywebird

23cf90cIn a recently published Gartner report, ‘Magic Quadrant for Web Content Management’, Adobe is positioned furthest up and to the right in the Leaders Quadrant.  The Gartner report highlights the dynamic and rapidly growing nature of the web content management market and positions Adobe as a leader. Download your complimentary copy of the report here.

In this digital age, Web content management (WCM) plays an increasingly important role in business performance. The days of simple web publishing are long gone; organizations now require a range of digital marketing capabilities for delivering the ultimate customer experience. It has become the central point of coordination for initiatives involving enterprise’s online presence, and has become integral for organisations looking to optimise their online channels in areas such as customer experience, e-commerce, digital marketing, multichannel marketing and website consolidation.

The Gartner results validates Adobe’s journey from content management to a new phase of marketing-driven experience management.  We see many Adobe customers across APAC making this shift and recognizing the importance of WCM in the current climate of digital disruption. Companies such as Malaysian Airlines, Great Eastern, University of Auckland, Lenovo, Korea Telecom and Fairfax NZ, to name a few, have partnered with Adobe to create, manage and deliver personalised online experiences.

Loni Stark, Director of Product, Solution & industry Marketing has highlighted three things all organisations must consider as they use WCM:

1)      You need the best solutions to propel you forward in the crowded and noisy digital space.

2)      It’s all about mobile, which is becoming the preferred interface for consumers.

3)      Timing is everything; brands need to deliver an amazing and personalised customer experience in the last millisecond.

Read Loni’s blog here.

You can also read the full press release here.

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