Adobe Digital Dialogue

Adobe Symposium India 2017

Expe­ri­ence and con­tent is key in this fast-paced dig­i­tal led econ­o­my. This year, in the finan­cial cap­i­tal city of India, Mum­bai — Adobe will shine the light on how new tech­nol­o­gy is impact­ing the way dig­i­tal mar­kets oper­ate in the Asia Pacif­ic region, pro­vid­ing you with the tools to nav­i­gate this increas­ing­ly com­plex area.

Adobe Sym­po­sium promis­es to be an expe­ri­ence. An impres­sive gath­er­ing of dig­i­tal marketing’s best minds who will speed-track the trans­for­ma­tion of how your busi­ness deliv­ers excep­tion­al dig­i­tal expe­ri­ences.

An Expe­ri­ence Busi­ness puts cus­tomers first. In doing so it remod­els busi­ness process­es using tech­nolo­gies to see the world through their cus­tomers’ eyes. The most suc­cess­ful are the ones who val­ue, respect, and invest time and mon­ey to under­stand and antic­i­pate their cus­tomers’ needs; win­ning their trust and gain­ing their busi­ness. They know their cus­tomers inside out and are always on.

A brand is the total­i­ty of expe­ri­ences it deliv­ers – online, in store and in per­son. In this dig­i­tal age, all busi­ness­es need to deliv­er expe­ri­ences. We have all become Expe­ri­ence Busi­ness­es.

At Sym­po­sium we will empow­er you to become a true Expe­ri­ence Busi­ness. Adobe Sym­po­sium 2017 will inform, equip and inspire you towards the chal­lenges that lie ahead in the mar­ket­ing and media sec­tor.

In India, we will be priv­i­leged to hear from Shan­tanu Narayen, Adobe Pres­i­dent and CEO – his lead­er­ship, tech­nol­o­gy insight and oper­a­tional exper­tise has dri­ven Adobe’s cul­ture of inno­va­tion.

Suresh Vit­tal, VP of Mar­ket­ing Strat­e­gy for Dig­i­tal Mar­ket­ing at Adobe will also take the stand. He has been respon­si­ble for cre­at­ing and dri­ving the imple­men­ta­tion of our go-to-mar­ket ini­tia­tives across Adobe’s Dig­i­tal Mar­ket­ing busi­ness.

Cus­tomers are Adobe’s heart­beat. This year, Adobe Sym­po­sium will fea­ture astute pre­sen­ta­tions from clients such as Idea Cel­lu­lar Man­ag­ing Direc­tor Himan­shu Kapa­nia and Ray­mond Lim­it­ed CEO for the Lifestyle Busi­ness, San­jay Behl.

Over the com­ing weeks, we will announce more speak­ers, insights and an excit­ing train­ing pro­gram that will map to wher­ev­er you hap­pen to be along the path to becom­ing a true Expe­ri­ence Busi­ness.

Our jour­ney across the spec­trum of dig­i­tal mar­ket­ing will take four paths at Sym­po­sium. This year the tracks will focus on con­nect­ed expe­ri­ence, pro­gram­mat­ic adver­tis­ing, cus­tomer intel­li­gence and audi­ence man­age­ment – using data to deliv­er a new lev­el of per­son­al­i­sa­tion, and owned media plat­forms – look­ing at how to achieve a deep under­stand­ing of your customer’s jour­ney.

We also take an inti­mate look at mar­ket­ing to the peo­ple you know, how to orches­trate out­bound com­mu­ni­ca­tions. Last­ly, we tack­le brand and direct response adver­tis­ing. Dig­i­tal adver­tis­ing is not immune from the demands of being an Expe­ri­ence Busi­ness.

This year will also see the return of Sneaks to the Adobe agen­da. Be the first to gain insight into our emerg­ing tech­nolo­gies – with a few laughs along the way.

Great mar­keters cre­ate Expe­ri­ences. Pre­pare your brand for the next phase of the expe­ri­ence evo­lu­tion. Net­work, learn and dis­cov­er how your busi­ness can become an Expe­ri­ence Busi­ness with the right cre­ative and mar­ket­ing tools at Adobe Sym­po­sium India 2017.

Reg­is­ter today!

Digital Marketing, Events

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  • By Mahendra Raval - 10:41 PM on April 25, 2017   Reply

    It will be a very nice dis­cus­sion..

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