Experience and content is key in this fast-paced digital led economy. This year, in the financial capital city of India, Mumbai – Adobe will shine the light on how new technology is impacting the way digital markets operate in the Asia Pacific region, providing you with the tools to navigate this increasingly complex area.
Adobe Symposium promises to be an experience. An impressive gathering of digital marketing’s best minds who will speed-track the transformation of how your business delivers exceptional digital experiences.
An Experience Business puts customers first. In doing so it remodels business processes using technologies to see the world through their customers’ eyes. The most successful are the ones who value, respect, and invest time and money to understand and anticipate their customers’ needs; winning their trust and gaining their business. They know their customers inside out and are always on.
A brand is the totality of experiences it delivers – online, in store and in person. In this digital age, all businesses need to deliver experiences. We have all become Experience Businesses.
At Symposium we will empower you to become a true Experience Business. Adobe Symposium 2017 will inform, equip and inspire you towards the challenges that lie ahead in the marketing and media sector.
In India, we will be privileged to hear from Shantanu Narayen, Adobe President and CEO – his leadership, technology insight and operational expertise has driven Adobe’s culture of innovation.
Suresh Vittal, VP of Marketing Strategy for Digital Marketing at Adobe will also take the stand. He has been responsible for creating and driving the implementation of our go-to-market initiatives across Adobe’s Digital Marketing business.
Customers are Adobe’s heartbeat. This year, Adobe Symposium will feature astute presentations from clients such as Idea Cellular Managing Director Himanshu Kapania and Raymond Limited CEO for the Lifestyle Business, Sanjay Behl.
Over the coming weeks, we will announce more speakers, insights and an exciting training program that will map to wherever you happen to be along the path to becoming a true Experience Business.
Our journey across the spectrum of digital marketing will take four paths at Symposium. This year the tracks will focus on connected experience, programmatic advertising, customer intelligence and audience management – using data to deliver a new level of personalisation, and owned media platforms – looking at how to achieve a deep understanding of your customer’s journey.
We also take an intimate look at marketing to the people you know, how to orchestrate outbound communications. Lastly, we tackle brand and direct response advertising. Digital advertising is not immune from the demands of being an Experience Business.
This year will also see the return of Sneaks to the Adobe agenda. Be the first to gain insight into our emerging technologies – with a few laughs along the way.
Great marketers create Experiences. Prepare your brand for the next phase of the experience evolution. Network, learn and discover how your business can become an Experience Business with the right creative and marketing tools at Adobe Symposium India 2017.