Industries are being disrupted by digital. This May, at the iconic Sydney Opera House – Adobe will shine the light on how creators and brands need to fundamentally change how they deliver compelling, consistent and personalised experiences, or be left behind.
Adobe Symposium promises to be an experience. An impressive gathering of industry gurus and digital marketing leaders who will outline how data, design and creativity are key to delivering exceptional experiences.
An Experience Business puts people first. Experience businesses recruit digital marketers who see the world through their customers’ eyes. Professionals who value, respect and invest time and money to understand and anticipate their customers’ needs. They know their customers inside out and are always on.
They also know their goal is to delight customers at each and every turn, winning their trust, and gaining their business.
A brand is the totality of experiences it delivers – online, in store and in person. In this digital age, all businesses need to deliver experiences. We have all become Experience Businesses.
At Symposium we will empower you to become a true Experience Business. Adobe Symposium 2017 will inform, equip and inspire you towards the challenges that lie ahead.
Customers are Adobe’s heartbeat. This year, Adobe Symposium will feature more than 20 digitally astute Australian brands including presentations from Stephanie Tully, Executive Manager Group Brand and Marketing/CMO of Qantas; Angelo Kourtis, Vice President of People and Advancement at Western Sydney University; Jenny Williams, Chief Marketing Officer of HCF; John Mackenney Head of Digital at Tourism Australia; and Grant Torrie Acting Chief Marketing Officer of Fairfax NZ.
We will be fortunate to hear from Brad Rencher, Adobe’s EVP and GM for Digital Marketing – a must see for all digital marketers. He will take centre stage to share the latest insights into the most effective applications of Adobe’s Experience Cloud from around the world.
Donna Morris, Adobe’s EVP for Customer and Employee Experience has been a trailblazer in creating great places to work – she has made some radical changes at Adobe – and will share how great experiences start from within your organisation.
Our journey across the spectrum of digital marketing will take four paths at Symposium. This year the tracks will focus on customer intelligence and audience management – using data to deliver a new level of personalisation, and owned media platforms – looking at how to achieve a deep understanding of your customer’s journey.
We also take an intimate look at marketing to the people you know, how to orchestrate outbound communications. Lastly, we tackle brand and direct response advertising. Digital advertising is not immune from the demands of being an Experience Business.
This year will also see the return of Sneaks to the agenda – an opportunity to gain insight into emerging technologies currently in development at Adobe. Hosted this year by Sleek Geek’s Adam Spencer – it is a must attend for all forward thinking marketers.
Great marketers create Experiences. Prepare your brand for the next phase of the experience evolution. Network, learn and discover how your business can become an Experience Business with the right creative and marketing tools at Adobe Symposium 2017.