Adobe Digital Dialogue

Adobe Symposium Sydney 2017

Indus­tries are being dis­rupt­ed by dig­i­tal. This May, at the icon­ic Syd­ney Opera House — Adobe will shine the light on how cre­ators and brands need to fun­da­men­tal­ly change how they deliv­er com­pelling, con­sis­tent and per­son­alised expe­ri­ences, or be left behind.

Adobe Sym­po­sium promis­es to be an expe­ri­ence. An impres­sive gath­er­ing of indus­try gurus and dig­i­tal mar­ket­ing lead­ers who will out­line how data, design and cre­ativ­i­ty are key to deliv­er­ing excep­tion­al expe­ri­ences.

An Expe­ri­ence Busi­ness puts peo­ple first. Expe­ri­ence busi­ness­es recruit dig­i­tal mar­keters who see the world through their cus­tomers’ eyes. Pro­fes­sion­als who val­ue, respect and invest time and mon­ey to under­stand and antic­i­pate their cus­tomers’ needs. They know their cus­tomers inside out and are always on.

They also know their goal is to delight cus­tomers at each and every turn, win­ning their trust, and gain­ing their busi­ness.

A brand is the total­i­ty of expe­ri­ences it deliv­ers – online, in store and in per­son. In this dig­i­tal age, all busi­ness­es need to deliv­er expe­ri­ences. We have all become Expe­ri­ence Busi­ness­es.

At Sym­po­sium we will empow­er you to become a true Expe­ri­ence Busi­ness. Adobe Sym­po­sium 2017 will inform, equip and inspire you towards the chal­lenges that lie ahead.

Cus­tomers are Adobe’s heart­beat. This year, Adobe Sym­po­sium will fea­ture more than 20 dig­i­tal­ly astute Aus­tralian brands includ­ing pre­sen­ta­tions from Stephanie Tul­ly, Exec­u­tive Man­ag­er Group Brand and Marketing/CMO of Qan­tas; Ange­lo Kour­tis, Vice Pres­i­dent of Peo­ple and Advance­ment at West­ern Syd­ney Uni­ver­si­ty; Jen­ny Williams, Chief Mar­ket­ing Offi­cer of HCF; John Macken­ney Head of Dig­i­tal at Tourism Aus­tralia; and Grant Tor­rie Act­ing Chief Mar­ket­ing Offi­cer of Fair­fax NZ.

We will be for­tu­nate to hear from Brad Rencher, Adobe’s EVP and GM for Dig­i­tal Mar­ket­ing — a must see for all dig­i­tal mar­keters. He will take cen­tre stage to share the lat­est insights into the most effec­tive appli­ca­tions of Adobe’s Expe­ri­ence Cloud from around the world.

Don­na Mor­ris, Adobe’s EVP for Cus­tomer and Employ­ee Expe­ri­ence has been a trail­blaz­er in cre­at­ing great places to work – she has made some rad­i­cal changes at Adobe – and will share how great expe­ri­ences start from with­in your organ­i­sa­tion.

Our jour­ney across the spec­trum of dig­i­tal mar­ket­ing will take four paths at Sym­po­sium. This year the tracks will focus on cus­tomer intel­li­gence and audi­ence man­age­ment – using data to deliv­er a new lev­el of per­son­al­i­sa­tion, and owned media plat­forms – look­ing at how to achieve a deep under­stand­ing of your customer’s jour­ney.

We also take an inti­mate look at mar­ket­ing to the peo­ple you know, how to orches­trate out­bound com­mu­ni­ca­tions. Last­ly, we tack­le brand and direct response adver­tis­ing. Dig­i­tal adver­tis­ing is not immune from the demands of being an Expe­ri­ence Busi­ness.

This year will also see the return of Sneaks to the agen­da – an oppor­tu­ni­ty to gain insight into emerg­ing tech­nolo­gies cur­rent­ly in devel­op­ment at Adobe. Host­ed this year by Sleek Geek’s Adam Spencer – it is a must attend for all for­ward think­ing mar­keters.

Great mar­keters cre­ate Expe­ri­ences. Pre­pare your brand for the next phase of the expe­ri­ence evo­lu­tion. Net­work, learn and dis­cov­er how your busi­ness can become an Expe­ri­ence Busi­ness with the right cre­ative and mar­ket­ing tools at Adobe Sym­po­sium 2017.

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