Adobe Digital Dialogue

September 24, 2014 /Digital Marketing /

APAC Digital Marketing Performance Dashboard 2014

This info­graph­ic illus­trates the state of dig­i­tal mar­ket­ing adop­tion across the Asia-Pacif­ic region
with respect to four key areas: mind­set, mar­ket­ing readi­ness, orga­ni­za­tion­al align­ment and
mar­ket­ing skills. All rat­ings are on a scale of one to 10, with 10 being the high­est. The over­all rat­ing
for each cat­e­go­ry is an aver­age of the four key indi­ca­tors beneath each mea­sure. The rat­ings of the
indi­vid­ual coun­tries are then depict­ed below, with the high­est rat­ing for each mea­sure appear­ing in
that rating’s spec­i­fied col­or.

The info­graph­ic below dis­plays the com­par­i­son between the 2013 vs 2014 APAC Dig­i­tal Mar­ket­ing Per­for­mance Dash­board results.

Stay tune to this chan­nel as we con­tin­ue to launch coun­try-spe­cif­ic find­ings across the region this week.

Down­load the com­pli­men­ta­ry exec­u­tive sum­ma­ry.

Fol­low the con­ver­sa­tion via #APDash

Digital Marketing

Join the discussion