This infographic illustrates the state of digital marketing adoption across the Asia-Pacific region
with respect to four key areas: mindset, marketing readiness, organizational alignment and
marketing skills. All ratings are on a scale of one to 10, with 10 being the highest. The overall rating
for each category is an average of the four key indicators beneath each measure. The ratings of the
individual countries are then depicted below, with the highest rating for each measure appearing in
that rating’s specified color.
The infographic below displays the comparison between the 2013 vs 2014 APAC Digital Marketing Performance Dashboard results.
Stay tune to this channel as we continue to launch country-specific findings across the region this week.
Follow the conversation via #APDash