Adobe Digital Dialogue

November 18, 2013 /Digital Marketing /

APAC Digital Marketing Performance Dashboard Infographic 2013

 

This info­graph­ic is cen­tral to the whole report, and illus­trates the state of dig­i­tal mar­ket­ing adop­tion across Asia Pacif­ic with respect to four key cat­e­gories: Mind­set, Mar­ket­ing Readi­ness, Orga­ni­za­tion­al Align­ment, and Mar­ket­ing Skills. All rat­ings are on a scale of one to 10, with 10 being the high­est.  The over­all rat­ing for each cat­e­go­ry was reached by tak­ing an aver­age of four key indi­ca­tor ques­tions relat­ing to each cat­e­go­ry. The rat­ings of indi­vid­ual coun­tries against each of the cat­e­gories are also shown, with the high­est rat­ing for each mea­sure appear­ing in that rating’s spec­i­fied col­or. The info­graph­ic shows that the mind­set for dig­i­tal adop­tion is pos­i­tive across the region, but tal­ent, mar­ket­ing skills and orga­ni­za­tion­al align­ment must improve in order to cap­i­tal­ize on these efforts.

The info­graph­ic below dis­plays the com­par­i­son between the 2012 vs 2013 APAC Dig­i­tal Mar­ket­ing Per­for­mance Dash­board results.

Down­load the com­pli­men­ta­ry exec­u­tive sum­ma­ry

Fol­low the lat­est news on the APAC Dig­i­tal Mar­ket­ing Per­for­mance Dash­board on twit­ter via #APDash

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