Adobe Digital Dialogue

APAC Digital Marketing Performance Dashboard — Infographics

The APAC Dig­i­tal Mar­ket­ing Per­for­mance Dash­board is a joint research by CMO Coun­cil and Adobe. The find­ings were derived from a sur­vey field­ed across Asia-Pacif­ic dur­ing the third quar­ter of 2015. The sur­vey yield­ed more than 900 total respons­es from senior mar­keters across the region, with more than 100 respons­es per coun­try in Aus­tralia, Sin­ga­pore, India, South Korea, Chi­na, Hong Kong, and South­east Asia.

This info­graph­ic illus­trates the state of dig­i­tal mar­ket­ing adop­tion across the Asia-Pacif­ic region with respect to six key areas: mind­set, mar­ket­ing readi­ness, orga­ni­za­tion­al align­ment, mar­ket­ing skills, cre­ative empow­er­ment and con­tent veloc­i­ty. All rat­ings are on a scale of one to 10, with 10 being the high­est. The over­all rat­ing for each cat­e­go­ry is an aver­age of the six key indi­ca­tors beneath each mea­sure.

The rat­ings of the indi­vid­ual coun­tries are then depict­ed below, with the high­est rat­ing for each mea­sure appear­ing in that rating’s spec­i­fied col­or.

Down­load the full report here.

Digital Marketing

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