APAC Digital Marketing Performance Dashboard – Infographics
The APAC Digital Marketing Performance Dashboard is a joint research by CMO Council and Adobe. The findings were derived from a survey fielded across Asia-Pacific during the third quarter of 2015. The survey yielded more than 900 total responses from senior marketers across the region, with more than 100 responses per country in Australia, Singapore, India, South Korea, China, Hong Kong, and Southeast Asia.
This infographic illustrates the state of digital marketing adoption across the Asia-Pacific region with respect to six key areas: mindset, marketing readiness, organizational alignment, marketing skills, creative empowerment and content velocity. All ratings are on a scale of one to 10, with 10 being the highest. The overall rating for each category is an average of the six key indicators beneath each measure.
The ratings of the individual countries are then depicted below, with the highest rating for each measure appearing in that rating’s specified color.
Download the full report here.