Adobe Digital Dialogue

November 19, 2012 /Digital Marketing /

APAC Digital Marketing Performance Dashboard ROI Measures

This info­graph­ic shows how APAC mar­keters are mea­sur­ing ROI. The good news is that mar­keters are mea­sur­ing dig­i­tal results, with 72% are lever­ag­ing ana­lyt­ics and report­ing tech­nolo­gies. The bad news is that mar­keters are not deliv­er­ing the reports that real­ly meet the expec­ta­tions of senior man­age­ment in terms of prov­ing return on invest­ment.

To down­load the full report click here.

Fol­low the lat­est news on the APAC Dig­i­tal Mar­ket­ing Per­for­mance Dash­board on twit­ter via #APDash

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