Adobe Digital Dialogue

January 31, 2012 /Digital Marketing /

Australia’s Murdoch University gets an A+ for customer engagement

Look­ing to boost your busi­ness’ online engage­ment? Learn how Mur­doch Uni­ver­si­ty in Perth, Aus­tralia lever­aged the Adobe Dig­i­tal Mar­ket­ing Suite to engage cus­tomers with con­tent through social media, web­sites, smart­phones, and tablets – when­ev­er or wher­ev­er.

Hear how the Uni­ver­si­ty used a mix of phys­i­cal and vir­tu­al events to cre­ate rel­e­vant expe­ri­ences that con­nect with diverse audi­ences and then mea­sure the impact on uni­ver­si­ty enroll­ment.

The video also shows how Mur­doch Uni­ver­si­ty used these tech­niques with Adobe Dig­i­tal Mar­ket­ing Suite to engage poten­tial stu­dents and lead them to enroll in uni­ver­si­ty pro­grams that pro­duce addi­tion­al tuition rev­enue.

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