Adobe Digital Dialogue

February 15, 2013 /Digital Marketing /

Bridge Social Media and Communities to Build Brand Loyalty

Philips

Join­ing in the con­ver­sa­tion on social com­mu­ni­ties is vital in help­ing to under­stand your cus­tomers.  One great way to reach your dig­i­tal audi­ence is through par­tic­i­pat­ing in third-par­ty social net­works. Brands need to take the next step and build immer­sive com­mu­ni­ties such as forums, rat­ings, and blogs to extend their brand and deep­en cus­tomer rela­tion­ships.

Take a look at this on-demand webi­nar “Cre­at­ing brand­ed social com­mu­ni­ties,” where a team from Philips talk about inte­grat­ing social media and online com­mu­ni­ties to mar­ket their elec­tron­ics. The webi­nar fea­tures Joost van Dan, IT Busi­ness Spe­cial­ist- Web from Philips and Lars Trieloff, Prod­uct man­ag­er from Adobe. Tune in to learn how to:

  • Inte­grate with Face­book and Twit­ter log-ins to cre­ate per­son­al­ized expe­ri­ences through tar­get­ed con­tent
  • Ampli­fy your com­mu­ni­ty efforts by enabling shar­ing for your users with their social net­works and plug-ins to facil­i­tate shar­ing
  • Empow­er mar­keters to eas­i­ly man­age con­tent, mod­er­ate users, and steer com­mu­ni­ty with a drag-and-drop inter­face

Click here to com­plete a short form, and watch this com­pli­men­ta­ry webi­nar on-demand

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