Consumers are constantly switching between channels, devices and touchpoints, which means building & delivering a solid set of digital experiences is a foundation for omnichannel success. The onus is now on the marketer to develop a customer-centric approach, regardless of the journey the customer chooses to take. Previous studies from Adobe revealed that cross-channel marketing is one of the top-three strategic priorities for seven in ten marketers1, but delivering a consistent and relevant customer experience across all touchpoints is a large challenge for most of them.2
Adobe in partnership with eConsultancy commissioned a report, based on a survey of more than 2,000 digital marketers and ecommerce professionals in Asia Pacific, Europe and the US, exploring the extent to which organisations are stepping up to this challenge. Below are some of the key findings from this report which we hope will help you along your own integration journey so that you can not only keep up-to-date with changing consumer expectations, but also deliver value and meaningful experiences across channels and devices.
Download the full report here.