Adobe Digital Dialogue

February 21, 2017 /Digital Marketing /Events /

Innovation Takes Centre Stage at APAC Partner Executive Forum

At Adobe, we’re priv­i­leged to part­ner with the Asia Pacif­ic region’s best agen­cies, con­sul­tan­cies, and sys­tem inte­gra­tors in the devel­op­ment of new and inno­v­a­tive solu­tions that dri­ve the expe­ri­ence busi­ness wave through per­son­al­i­sa­tion, as well as data-dri­ven and cross-chan­nel mar­ket­ing.

In oth­er words, we believe empow­er­ing oth­ers to inno­vate lies at the core of what we do, so it’s impor­tant for us to acknowl­edge true inno­va­tion from our part­ners when we see it.

Today we were proud to announce the results of the Adobe Inno­va­tion Awards from the Annu­al Adobe APAC Part­ner Exec­u­tive Forum, and I would like to con­grat­u­late our win­ners, as the stan­dard of work on dis­play was tru­ly remark­able.

The Most Inno­v­a­tive Per­son­alised Expe­ri­ence Award recog­nis­es inno­va­tion in help­ing cus­tomers suc­ceed through build­ing dig­i­tal foun­da­tions, mas­ter­ing con­tent mar­ket­ing, or cre­at­ing a con­nect­ed expe­ri­ence, and in 2017 it went to 22feet Trib­al World­wide.

The Most Inno­v­a­tive Data-Dri­ven Mar­ket­ing Imple­men­ta­tion Award was award­ed to 2DataFish, recog­nis­ing inno­va­tion in help­ing cus­tomers suc­ceed through a 360-degree view of their cus­tomers, antic­i­pat­ing needs, or increas­ing con­ver­sion rates.

Ver­ti­c­url was award­ed the Most Inno­v­a­tive Cross-Chan­nel Mar­ket­ing Imple­men­ta­tion Award for inno­va­tion in using Adobe tech­nolo­gies to help cus­tomers suc­ceed through guid­ing cus­tomer deci­sions, per­son­al­is­ing touch­points, or deliv­er­ing emails in con­text.

The Most Inno­v­a­tive Pro­gram­mat­ic Adver­tis­ing Award went to Accor­dant for inno­va­tion in help­ing cus­tomers suc­ceed through increas­ing audi­ence reach, defin­ing audi­ences, or deliv­er­ing per­son­al ads — all based on Adobe tech­nolo­gies.

Accen­ture Inter­ac­tive walked away with the Pub­lic Sec­tor Inno­va­tion Award – Aus­tralia and New Zealand, while NCS received the Pub­lic Sec­tor Inno­va­tion Award – South-East Asia. These awards recog­nise inno­va­tion in help­ing cus­tomers suc­ceed through dri­ving gov­ern­ment effi­cien­cies or cit­i­zen­ship engage­ment with­in the pub­lic sec­tor (gov­ern­ment, health, and edu­ca­tion) using Adobe solu­tions.

Deloitte Dig­i­tal was pre­sent­ed with Most Inno­v­a­tive Mul­ti-Solu­tion Award, for inno­va­tion in using mul­ti­ple Adobe tech­nolo­gies to help cus­tomers mod­ern­ize their dig­i­tal tech­nol­o­gy and capa­bil­i­ty.

Final­ly, VML was recog­nised for the Most Inno­v­a­tive Mobile Expe­ri­ence, using Adobe tech­nolo­gies to help cus­tomers suc­cess­ful­ly shift their approach from being web-cen­tric to becom­ing mobile-cen­tric.

The trend we’re see­ing through all this work is that Adobe’s tech­nolo­gies are being seam­less­ly inte­grat­ed into the process­es that cul­mi­nate in inno­v­a­tive and suc­cess­ful cam­paigns. We’re proud to see our prod­ucts enabling part­ners to cre­ate and col­lab­o­rate in new and excit­ing ways, free of the hur­dles ill-fit­ting tech­nol­o­gy had pre­vi­ous­ly placed in their path.

I’d like to thank our win­ners for the inno­va­tion I know their work will inspire in us, as this process tru­ly is a cycle – as our part­ners’ work dri­ves us to cre­ate more inno­v­a­tive and excit­ing tools, those new tools will in turn inspire work of an ever-increas­ing stan­dard.

Con­grat­u­la­tions again to our well-deserved win­ners. We look for­ward to the work ahead and par­tic­i­pa­tion in our events around the region, includ­ing Sym­posia in Mum­bai and Syd­ney.

Digital Marketing, Events

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