Innovation Takes Centre Stage at APAC Partner Executive Forum

Digital MarketingEvents

At Adobe, we’re privileged to partner with the Asia Pacific region’s best agencies, consultancies, and system integrators in the development of new and innovative solutions that drive the experience business wave through personalisation, as well as data-driven and cross-channel marketing.

In other words, we believe empowering others to innovate lies at the core of what we do, so it’s important for us to acknowledge true innovation from our partners when we see it.

Today we were proud to announce the results of the Adobe Innovation Awards from the Annual Adobe APAC Partner Executive Forum, and I would like to congratulate our winners, as the standard of work on display was truly remarkable.

The Most Innovative Personalised Experience Award recognises innovation in helping customers succeed through building digital foundations, mastering content marketing, or creating a connected experience, and in 2017 it went to 22feet Tribal Worldwide.

The Most Innovative Data-Driven Marketing Implementation Award was awarded to 2DataFish, recognising innovation in helping customers succeed through a 360-degree view of their customers, anticipating needs, or increasing conversion rates.

Verticurl was awarded the Most Innovative Cross-Channel Marketing Implementation Award for innovation in using Adobe technologies to help customers succeed through guiding customer decisions, personalising touchpoints, or delivering emails in context.

The Most Innovative Programmatic Advertising Award went to Accordant for innovation in helping customers succeed through increasing audience reach, defining audiences, or delivering personal ads — all based on Adobe technologies.

Accenture Interactive walked away with the Public Sector Innovation Award – Australia and New Zealand, while NCS received the Public Sector Innovation Award – South-East Asia. These awards recognise innovation in helping customers succeed through driving government efficiencies or citizenship engagement within the public sector (government, health, and education) using Adobe solutions.

Deloitte Digital was presented with Most Innovative Multi-Solution Award, for innovation in using multiple Adobe technologies to help customers modernize their digital technology and capability.

Finally, VML was recognised for the Most Innovative Mobile Experience, using Adobe technologies to help customers successfully shift their approach from being web-centric to becoming mobile-centric.

The trend we’re seeing through all this work is that Adobe’s technologies are being seamlessly integrated into the processes that culminate in innovative and successful campaigns. We’re proud to see our products enabling partners to create and collaborate in new and exciting ways, free of the hurdles ill-fitting technology had previously placed in their path.

I’d like to thank our winners for the innovation I know their work will inspire in us, as this process truly is a cycle – as our partners’ work drives us to create more innovative and exciting tools, those new tools will in turn inspire work of an ever-increasing standard.

Congratulations again to our well-deserved winners. We look forward to the work ahead and participation in our events around the region, including Symposia in Mumbai and Sydney.

Digital Marketing, Events

Posted on 02-21-2017

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