Lenovo leverages Adobe Marketing Cloud to optimise its digital marketing
Lenovo, the company that leads PC manufacturers worldwide in unit shipments, leverages multiple solutions within Adobe Marketing Cloud: Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer.
Years ago, Lenovo went through a strategic assessment to see what was working on the website and Adobe offered ideas on potential opportunities. Ashish Braganza from Lenovo was tasked with achieving an 8-fold ROI on the Adobe investment. He achieved a 12-fold return. In Australia, Christopher Jowsey has seen a 20:1 ROI on search investments. On this video, check out some of the cool things that Lenovo is doing with Adobe solutions.