Adobe Digital Dialogue

August 29, 2013 /Digital Marketing /

Lenovo leverages Adobe Marketing Cloud to optimise its digital marketing

Leno­vo, the com­pa­ny that leads PC man­u­fac­tur­ers world­wide in unit ship­ments, lever­ages mul­ti­ple solu­tions with­in Adobe Mar­ket­ing Cloud: Adobe Ana­lyt­ics, Adobe Tar­get, Adobe Social, and Adobe Media Opti­miz­er.

Years ago, Leno­vo went through a strate­gic assess­ment to see what was work­ing on the web­site and Adobe offered ideas on poten­tial oppor­tu­ni­ties. Ashish Bra­gan­za from Leno­vo was tasked with achiev­ing an 8-fold ROI on the Adobe invest­ment. He achieved a 12-fold return. In Aus­tralia, Christo­pher Jowsey has seen a 20:1 ROI on search invest­ments. On this video, check out some of the cool things that Leno­vo is doing with Adobe solu­tions.

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